Marketing Graphic Designer

Marketing Graphic Designer

The Marketing Graphic Designer will help bring the PLL's brand to life through visual storytelling across the league's marketing ecosystem. Working closely with Design Leadership and PLL's Marketing team, this role contributes to the ideation and execution of creative concepts aligned with the league's brand strategy. This position supports creative design across a range of PLL business areas, including in-season tentpole moments, PLL Youth initiatives, brand activations, ticket marketing, gameday experience, merchandise and content-to-commerce efforts, as well as paid marketing, lead generation, and email campaigns. In partnership with cross-functional marketing teams, the designer helps ensure creative work feels connected, consistent, and cohesive across the full fan journey.
Responsibilities:
Execute performance and awareness marketing creative under the direction of Design Leadership, Director of Growth Marketing and Marketing channel leads
Design paid assets that drive ticket sales, brand awareness, and conversion
Produce scalable creative systems and templates for league-wide and market-specific campaigns
Support ticketing funnels with display ads, email creative, landing-page visuals, and retargeting assets
Assist merchandise marketing with promotional graphics for e-commerce, collections, and seasonal campaigns
Ensure all work aligns with PLL and team brand standards while adapting for performance needs
Collaborate with growth marketing, ticketing, partnerships, and merchandise teams to iterate on creative based on results
Prepare final, production-ready files for digital, print, OOH, and large-format placements
Contribute to the creative process for brand design, supporting ideation, concept development, and execution across PLL initiatives
Participate in the development and iteration of paid advertising creative, helping explore, test, and refine concepts in support of performance goals
Qualifications:
2-4 years of professional graphic design experience
Proficiency in Adobe Creative Suite Photoshop and Illustrator with AfterEffects a plus
Ability to work with already established visual identity and brand standards
Understanding of how design supports awareness, conversion, and revenue goals
Experience working with paid marketing, OOH campaigns, and performance-focused design
Familiarity with ticketing, live events, or e-commerce creative
Experience with OOH, print, or large-format advertising
Motion or lightweight animation experience for paid placements
An eye for typography, color and composition
Good organizational skills and attention to detail
Strong understanding of digital media including social media, website, app, etc.
Compensation:
$55,000 - $67,500 annually
Based on the candidate's experience, seniority, and geographic market
The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.