Marketing Communications (MarCom) Manager

Key Responsibilities

Develop and implement the marketing communications strategy for the US pharmacy automation business to generate qualified leads and elevate customer satisfaction

Support product launches and promotional activities with compelling communication and collateral.

Lead external marketing agencies, including scope definition, performance oversight, and budget ownership.

Deliver high‑impact, multi‑channel communications campaigns

Prototype and embed scalable digital and AI‑powered initiatives to elevate commercial and marketing performance (dynamic content creation, automated personalization, predictive engagement scoring).

Create and lead content for web, social media, email, and sales enablement tools, ensuring consistent messaging and brand positioning.

Own governance and performance of digital channels (website, LinkedIn campaigns, paid media, email automation), ensuring measurable funnel progression.

Define, track, and report comprehensive KPI sets across awareness, engagement, funnel conversion, and revenue contribution.

Lead and optimize the MarCom budget across paid media, content development, events, and digital programs to enhance ROAS and cost effectiveness.

Work cross‑functionally with sales, product management, and downstream marketing to align marketing activities with business goals.

Liaise closely with Medical, Regulatory, and Legal collaborators to ensure timely review and approval of all marketing communications and collateral, ensuring compliance with applicable regulations and internal standards.

Support the Senior Director in annual planning and strategic reviews.

Qualifications

Bachelor’s degree in marketing, communications, business, or related field required

Minimum 4 years of experience in marketing communications, preferably in healthcare, retail, or technology required

Experience with CRM systems, marketing automation platforms (e.g. Salesforce, Maketo), and analytics tools (PowerBI) required

Hands‑on experience with digital marketing tools and analytics platforms required

Strong written and verbal communication skills.

Hands‑on experience in video creation and editing, ideally also AI image generation

Ability to lead multiple projects in a fast‑paced environment.

Collaborative approach and willingness to learn.

Position is based in Durham, NC.

At BD, we prioritize on‑site collaboration because we believe it cultivates creativity, innovation, and effective problem‑solving, which are crucial in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Primary Work Location: USA NC - Durham - Roche Drive

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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