Social Media Specialist - Remote

Social Media Specialist

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
We are looking for a Social Media Specialist to support our enterprise Social Media team. The Specialist will work with the team to execute our growing social media program, from content concepting to paid social support.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
Content Strategy & Development

Build and maintain social content calendars aligned with business priorities and communications framework
Coordinate with Insights & Intelligence and Community & Listening to inform content opportunities that ladder up to our communications framework
Curate opportunities for content based on social media listening, trendspotting and user generated content
In partnership with design and agency partners, create content right sized for social media platforms and key audiences
Coordinate SME reviews and approvals
Attend content sharing meetings for the enterprise and share plans as appropriate

Publishing & Paid Support

Manage day-to-day publishing and scheduling across social media accounts
Boost content to key audiences and optimize as appropriate
Support paid budget management
Attend regular meetings with channel partners and provide summaries to the team on opportunities for testing

Analytics & Optimization

Measure performance of content against KPIs
Provide insights and recommendations to improve content effectiveness
Support reporting for leadership and campaign reviews

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
3+ years in social media, content strategy, or digital marketing
Paid social experience, boosting content across multiple platforms to key audiences
Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
Proficiency with social media tools, analytics platforms, and content creation
Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
Preferred Qualification:
Experience in healthcare or regulated industries
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
UnitedHealth Group is an Equal Employment Opportunity employer and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.