Lifecycle Marketing Specialist

Lifecycle Marketing Specialist
Full-Time 0 - HO, Stafford, TX, US

15 days ago Requisition ID: 1684

Position Summary
The Email & SMS Marketing Specialist is a data-driven individual who owns the execution and optimization of our lifecycle marketing programs through the Listrak platform. This role will be responsible for building campaigns and automated journeys that drive revenue, increase customer retention, and support our omnichannel retail strategy.

The ideal candidate combines technical platform expertise, strong marketing instincts, and analytical thinking to translate business goals into high-performing customer communications.

Essential Duties and Responsibilities
Email & SMS Campaign Execution

Build, schedule, and deploy email and SMS campaigns using the Listrak platform

Manage promotional calendars aligned with merchandising, ecommerce, and store marketing priorities

Ensure campaigns are executed accurately and on schedule

Lifecycle Marketing & Automation

Develop and maintain automated lifecycle journeys, including:

Welcome series

Abandoned cart/browse

Post-purchase flows

Replenishment reminders

Win-back campaigns

Loyalty and VIP communications

Continuously optimize automation flows to improve conversion and customer engagement

Build and manage customer segments based on behavior, purchase history, and engagement

Implement dynamic content and personalization to improve relevance and revenue performance

Support targeted messaging for new customer acquisition and retention initiatives

Testing & Optimization

Execute A/B and multivariate tests on subject lines, creative, send times, segmentation, and offers

Analyze campaign performance and recommend improvements

Optimize for KPIs including:

Revenue per send

Conversion rate

Click rate

List growth

SMS engagement

Performance Reporting

Monitor and report on email and SMS performance metrics

Provide insights and recommendations to improve lifecycle marketing effectiveness

Partner with analytics and marketing leadership to measure marketing-influenced revenue

Cross-Functional Collaboration

Work closely with creative, merchandising, ecommerce, and store marketing teams to ensure messaging aligns with business priorities

Coordinate campaign requirements including creative assets, product selections, and landing pages

Compliance & List Health

Manage list growth strategies and database health

Ensure compliance with CAN-SPAM, TCPA, and SMS opt-in requirements

Maintain deliverability best practices and suppression strategies

Minimum Qualifications

2–5 years’ experience in email and/or SMS marketing

Hands-on experience with Listrak or a similar ESP/SMS platform (Klaviyo, Salesforce Marketing Cloud, Braze, etc.)

Strong understanding of customer lifecycle marketing and retention strategies

Experience with segmentation, automation workflows, and A/B testing

Analytical mindset with ability to interpret performance data

Preferred Experience

Experience in retail or ecommerce

Familiarity with CRM/CDP data integration

Basic understanding of HTML email editing

Experience working with marketing calendars and merchandising teams

Experience with Listrak a huge plus!

What Success Looks Like
Success in this role will be measured by:

Email & SMS revenue contribution

Growth in marketing-influenced revenue

Improvements in engagement and conversion rates

Growth of SMS and email subscriber lists

Performance of lifecycle automation programs

Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Must be able to sit for long periods as needed.

Must be able to work at least 40 hours per week.

Must have the ability to travel as needed.

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