Temporary Senior B2B Promotions Marketing Strategist - Staples (VAUGHAN)

***This is a temporary 12 month contract position

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
Staples is business to business. You’re what binds us together.

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!

The Senior Customer Growth Marketing Specialist (B2B) applies communications knowledge, expertise, and experience to create relevant, innovative marketing content that drives incremental sales and customer loyalty. This role owns end-to-end execution of customer marketing initiatives—from short communications to complex, integrated campaigns—while determining the appropriate channels, timelines, and strategies to deliver measurable results. You will partner closely with internal stakeholders, key accounts, and international teams to increase awareness and adoption of SPP’s branded merchandise programs.

What You’ll Be Doing:
Develop annual marketing and communication plans for customer programs and lead cross-functional execution to achieve business goals
Create and execute email marketing, lead nurture, and conversion campaigns using Marketo; partner with SPP U.S. teams on Marketo functionality
Own data analysis and reporting to assess program performance and inform future strategy
Conduct deep dives into customer brands, industries, and business needs to create tailored marketing strategies
Support Business Development through customer case studies, pitches, and targeted marketing campaigns
Develop and manage e-blasts, e-store promotions (banners, sliders), printed flyers, and legally compliant e-blast lists
Provide direction and oversight for print catalogs, sponsorships, events, and other core customer marketing executions
Develop Statements of Work (SOWs) and guide teams through agency-style creative strategy and ideation
Manage media budgets and report on performance
Produce webcasts, presentations, and talk tracks for customer and vendor initiatives
Ensure all communications align to brand, legal, and compliance standards
Collaborate with U.S. and U.K. divisions to leverage shared assets and ideas across the Canadian organization
Support additional marketing programs and initiatives as needed

What You Bring To The Table:
Strong marketing communications expertise with the ability to translate strategy into compelling customer-facing content
Confidence working with multiple internal stakeholders, external agencies, vendors, and customers
Ability to manage multiple projects simultaneously with attention to detail, urgency, and quality
Strong analytical mindset with experience evaluating performance and optimizing campaigns
Collaborative approach and ability to influence without direct authority

What’s Needed – Basic Qualifications:
Bachelor’s degree or college diploma in Communications, Public Relations, Journalism, Business Administration, a related field, or equivalent work experience
3+ years of related experience in a B2B marketing communications role
Outstanding written and verbal communication skills, including plain-language writing
Advanced proficiency with MS Office
Ability to develop tactical, business-oriented marketing communications (digital and print)
Strong organizational skills with proven ability to meet deadlines in a fast-paced environment
Ability to plan, manage, and execute end-to-end marketing communication projects

What’s Needed – Preferred Qualifications:
Experience with Marketo and marketing automation platforms
Understanding of marketing-related regulations and compliance requirements
Experience with website development and maintenance
Ability to clearly present and position ideas to diverse audiences
Bilingual proficiency in English and French
Experience managing budgets and working with agencies
Design aptitude with the ability to translate marketing strategy into clear, effective creative direction
Strong copywriting skills with experience developing creative briefs

We Offer:
Inclusive culture with associate-led Business Resource Groups
Vacation Allotment and Holiday Schedule
Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more!

At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. xmvmafu The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations – through the power of the people behind our iconic brand. Staples is an Equa