Senior Specialist, Digital Marketing

Senior Specialist, Digital Marketing

What you will be doing:
The

Senior Digital Marketing Specialist

plays a critical role in driving integrated digital marketing strategies that support business growth, strengthen brand awareness, and generate qualified demand generation across Premier. Operating in an agile marketing environment, this individual collaborates with cross‑functional marketing teams and leadership to develop and execute full‑funnel digital campaigns that are data‑informed, scalable, and aligned with business objectives.

This role requires a blend of strategic thinking, hands‑on execution, and expertise in digital marketing channels including paid search, SEO, paid social, and account‑based marketing (ABM). The candidate will be proficient in modern marketing technologies such as

Salesforce ,

Demandbase , Google Analytics 4 (GA4),

Google Ads ,

LinkedIn Campaign Manager , and

SEO tools

like

BrightEdge ,

Semrush

or

Moz . Comfort with exploring how these tools can leverage AI in marketing is also desired.

Key Responsibilities
Responsibility #1 – 33%

Partner with content and creative teams to ensure digital assets are optimized for performance and aligned with brand guidelines.

Manage and enhance Premier's digital footprint, ensuring consistency across all platforms and digital touchpoints.

Responsibility #2 – 33%

Translate strategic objectives into actionable campaign plans, including channel mix, audience targeting, creative direction, and budget allocation in collaboration with internal stakeholders.

Lead the development, execution, and optimization of multi‑channel digital campaigns that drive awareness, engagement, and conversion for key solutions and audiences.

Responsibility #3 – 34%

Monitor and analyze campaign performance using tools like the ABM platform, GA4, Salesforce, and Marketo reports, delivering insights and actionable recommendations for continuous improvement.

Serve as a digital subject‑matter expert, advising internal stakeholders on best practices across paid search, paid social, SEO, and account‑based marketing.

Identify new digital trends, tools, and technologies to test and scale across marketing programs.

Advise broader team members or peers in campaign analysis as needed.

Required Qualifications

Work Experience: 4 or more years of applicable experience.

Education: High School Diploma or GED (Required).

Preferred Qualifications

Skills: Communication, Paid Social Media, Google Analytics, SEO, Web‑based writing.

Experience: Marketing within a healthcare setting.

Education: Bachelor’s degree.

Additional Job Requirements:

Remain in a stationary position for prolonged periods of time.

Be adaptive and change priorities quickly; meet deadlines.

Attention to detail.

Operate computer programs and software.

Ability to communicate effectively with audiences in person and in electronic formats.

Day‑to‑day contact with others (co‑workers and/or the public).

Making independent decisions.

Ability to work in a collaborative business environment in close quarters with peers and varying interruptions.

Benefits

Health, dental, vision, life and disability insurance

401(k) retirement program

Paid time off

Participation in Premier's employee incentive plans

Tuition reimbursement and professional development opportunities

Working Conditions: Air‑conditioned office space. Travel Requirements: No travel required. Physical Demands: Sedentary work with occasional lifting of up to 10 pounds.

Premier's compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive to attract and retain talented and highly skilled employees. The internal salary range for this role is $72,000 - $120,000, with final salary dependent on market factors, departmental budgets, and geographic location.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status, disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply. EEO / AA / Disabled / Protected Veteran Employer.

Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief.

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