Marketing Manager

Marketing Specialist

Splintek is a Lenexa based, made in the USA manufacturing company in the business of providing high-quality healthcare products to Retailers, Professionals and direct to consumers since 1996. Innovation, team-based, high energy, casual business environment. Splintek's mission is to enhance the quality of life globally by innovating healthcare products for better sleep, more comfort, and overall health.
Splintek offers competitive wages and benefits, including:
Medical insurance
Dental insurance
Vision insurance
401(k) match
Paid time off
Paid holidays
Casual dress/atmosphere
New facility
Workout room on site
This position is full time on-site, we are not offering hybrid, remote, or flex schedules at this time.
Primary objective of position:
Support the operations of the marketing department including media campaigns, promotions, and projects; arrange and coordinate special events, projects, and mailings; research, maintain, and report on marketing data; and assist with creating materials used for proposals, correspondence, presentation materials, and reports.
Duties and responsibilities/essential functions:
Edit the content and images on the company website, and create landing pages for digital campaigns as well as customized store locators based on the campaign
Research and define the target markets for current and new products
Implement, track, and evaluate advertising and marketing strategies for brand
Research and discovers opportunities to write press releases, educational articles, and promotional copy
Analyze Splintek and competitors' sales data, campaign results, survey responses, and coupon redemptions and compare to competitors
Liaison to out-sourced TV media buyer, and media organizations
Manage current customer leads and implement lead generation tools to acquire more
Negotiate and purchase media placements in magazines, email campaigns, direct mail, and digital
Support the sales department by coordinating promotions with major retailers, preparing PowerPoint presentations, and delivering status reports on marketing efforts
Conceptualize advertising concepts for print, television, digital, and social media for B2C and B2B
Work with the team to substantiate claims on product packaging, advertisements, and the website
Collaborates with sales and product teams to develop branding messages.
Identifies target customers and markets.
Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
Conducts and/or oversees market research initiatives.
Conducts pricing research and analysis to ensure competitive product and service pricing.
Collaborates in the development of new products.
Collaborates, participates in, and coordinates promotional activities or trade shows.
Create dynamic and radius geo-targeted digital ads and campaigns
Perform weekly SleepRight and competitor advertising and sales analytics
Vendor contract negotiations, communication, and strategy development
Develop retail line review presentation strategy and present to retailers
Performs other duties as assigned.
Supervisory responsibilities: No
Travel expectation: Minimum travel may be required
Requirements
Qualifications
Education
Required:
Associate degree in Marketing, Advertising or related field, or equivalent experience
Preferred:
Bachelor's Degree in Marketing, Advertising or related field, or equivalent experience
Experience and skill
Required:
5+ years of Marketing experience
Proficient in Microsoft Excel, Word, and PowerPoint; Adobe Photoshop and Illustrator; and WordPress
Basic knowledge of HTML and CSS, Social Media management, Google AdWords, and SEO (Search Engine Optimization)
Strong oral and written communication skills
Ability to prioritize multiple projects
Ability to work independently and a self-starter
Detail-oriented with strong organizational and administrative skills
Preferred:
10 years of Marketing experience
Experience with Photography, Videography, TV AD buying, basic knowledge of FTC and FDA requirements
Budget management experience
Ability to successfully negotiate
Understanding of, or experience with media buying
Understanding of ROI
Experience with creating email campaigns
Customer leads management
Ability to conceptualize advertising concepts
Understanding of layout design and typography
Work environment and physical demands
Vision: Use vision to read, write, type, operate office, electronic, and manufacturing equipment, and make fine adjustments.
Speaking/Hearing: Give and receive information through speaking and hearing.
Motor Coordination: Requires hands to operate equipment.
Lift/Carry: Regularly lift, push, and move up to 50lbs.
Environment: Office and warehouse environments may be dust, contain sharp edges, include areas that are not well lit, the floor may be uneven or cracked, and the facility may be subject to variations in temperature.
Search Firm Representatives – Please read carefully
Splintek does not accept assistance from search firms. Please, no phone calls or e-mails. All resumes sent by search firms to any employee at Splintek via e-mail, internet or in any form and/or method without valid written search agreement in place for this position will be deemed the sole property of Splintek. No fee will be paid in the event the candidate is hired by Splintek as a result of the referral or any other means. Thank you for your cooperation.