Director of Marketing, Verily Me

Director Of Marketing

Verily Me is a newly launched consumer health app designed to be a personal, private companion that helps members manage their health. By bridging the gaps in care through personalized recommendations from licensed clinicians and AI-enabled tools like Violet, Verily Me aims to bring the promise of precision health to everyone, every day.
The Role: We are seeking a Director of Marketing to develop and drive Verily Me marketing strategies, plans and investments. You will be responsible for winning the hearts and minds of savvy consumers who have high expectations and a deep need to understand and take control of their day-to-day health. You will know the brand and product inside and out—from our care programs (including the Lightpath program) to additional Verily Me features like participating in the Lifelong Health Study to further clinical research—and synthesize audience needs into focused creative strategies.
In this highly collaborative role, you will lead the development of tightly integrated go-to-market (GTM) strategies, driving innovative approaches to building the Verily Me brand and ensuring we deliver on Verily's awareness and engagement goals.
Responsibilities

Verily Me Marketing leadership and integrated planning
Audience Insight & Creative Strategy
Optimization & Performance Analysis
Why You'll Love This Role You will be at the forefront of a shift in consumer health, moving from a fragmented system to one where people can get care based on a more complete picture of their health and where people can more actively manage their health day to day.
Qualifications

Deep Brand & Product Fluency
Strategic Synthesizer
Expert Collaborator
Persuasive Communicator
Data-Driven Optimizer