Digital Marketing Manager

Digital Marketing Manager

Your Role:
As a Digital Marketing Manager, you will be responsible for leading and executing digital marketing initiatives to drive growth for new and existing neobank projects. You'll work closely with UA, Affiliate, Creative, SEO, Product, and Dev teams to build scalable strategies, optimize performance, and deliver measurable business results.
What You Will Be Doing:
Develop and implement go-to-market and scaling strategies for new projects
Plan, monitor, and optimize activities across digital channels to align with business goals
Define KPIs, build measurement frameworks, and drive performance improvements
Coordinate user acquisition (UA), social media, ASO/SEO, affiliate/partnerships, influencer campaigns, and brand activities
Manage end-to-end campaign delivery: briefs, creative QA, media execution, and optimization
Monitor, analyze, and report campaign performance and ROI; recommend optimizations
Collaborate closely with UA, Affiliate, Creative, SEO, Product, and Dev teams to execute marketing initiatives
Support product launches and feature promotion to achieve revenue targets
Conduct competitor and market analysis to inform strategy and localize campaigns
Manage digital marketing budget and coordinate with external agencies and vendors
Who You Are:
Driven and proactive — you take ownership of digital initiatives and push them forward
Data-driven — you use KPIs, analytics, and performance metrics to guide decisions
Collaborative — you work effectively across cross-functional teams and external partners
Detail-oriented and innovative — you care about execution quality and stay passionate about digital marketing
Your Experience:
3.5+ years of hands-on digital marketing experience, preferably in IT services or fintech
Strong expertise in paid media platforms (Google Ads, Meta, TikTok, Programmatic, etc.)
Proven experience with ASO, SEO, affiliate marketing, social media, and reputation management
Proficient with mobile analytics and attribution tools (GA, Adjust, AppsFlyer, Firebase)
Experience with influencer marketing and community/engagement campaigns
Strong project management, cross-functional collaboration, and stakeholder communication skills
Professional proficiency in English
What We Are Offering:
Competitive salary is negotiable depending on the candidate's level
Share options
We are still a start-up and more benefits are on the way
About Fintech Farm:
We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. The mission is to make banking services accessible, simple and fun to use worldwide and the goal is to launch neobanks in 50+ markets, serving 100m+ customers.
Since our foundation in 2020, we've so far launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024) and India (2025), with 2m+ customers collectively and have more markets on the near horizon!
Why Fintech Farm is a great place to be:
Customers. We always go above and beyond to provide an amazing customer experience. And who said that banking has to be boring? We make our apps not just easy but fun to use.
People. We have 250 employees and we're all business partners in our company - each with stock options that give us a real stake in the business. As we grow and succeed, we all share in the upside. We work with strong individuals whom we empower and trust rather than micromanage. We always stay curious and open-minded.