GTM - Marketing Lead

Hopae

At Hopae, we're building the world's most trusted digital identity platform — private, secure, and built for real life. We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers.
Our product, Hopae Connect, lets businesses verify real people across borders through a single API — no need to build country-by-country integrations themselves. Our technology powers instant, privacy-first verification across fintech, credentials, supply chain, and gaming — for IDV providers, e-signature platforms, and enterprises who need identity to just work, everywhere.
Backed by top global investors, Hopae operates across Seoul, Paris, Luxembourg, and San Francisco, bringing together exceptional talent from over 10 nationalities. We move fast, think globally, and build products that define the future of identity.
Why You'll Love It Here

Global DNA: Work with exceptional peers across Seoul, Paris, and San Francisco

High Impact: Build technology shaping the global trust and identity landscape

Ownership Culture: No micromanagement — full trust, full accountability

Elite Standards: Work fast, learn fast, and grow with world-class peers

Inclusive & Respectful: 10+ nationalities, diverse perspectives, one vision

Growth Mindset: Access mentorship, leadership visibility, and continuous learning

What You Will Do

Own and execute Hopae's go-to-market strategy for new and existing products

Define ICPs, positioning, and messaging to ensure clear market differentiation

Lead end-to-end product launches across channels with measurable impact

Design and optimize multi-channel campaigns to drive acquisition and growth

Partner cross-functionally with Product, BD, and Operations to align strategy and execution

Track performance, analyze data, and continuously improve funnel conversion and ROI

Who You Are

8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment

Experience in Leading a GTM / Marketing Team in a Start up environment

Strong at turning complex products into clear, compelling positioning

Data-driven and structured, with a strong focus on measurable outcomes

Experienced in cross-functional collaboration with Product and Engineering teams

High ownership mindset and comfortable operating in ambiguity

Excellent communication skills in English

Fast Facts

$6.5M+ raised from top global investors

2.6M+ downloads of our sd-jwt-js library

10+ nationalities across 3 hubs

82 eID research projects completed

3 projects accepted into the OpenWallet Foundation

Benefits

Unlimited PTO

Remote-friendly work model

Real ownership from Day 1

High-impact, global product

Multicultural, respectful team

Interview Process

Recruiter Intro Call (30 min) — Get to know Hopae

Functional or Technical Interview (45 min) — Dive into your skills

Culture Fit Conversation (45 min) — Collaboration & alignment

Offer

Note: The process may vary slightly depending on the role.