Digital Producer, Email Marketing

Digital Producer, Email Marketing
Location: Parsippany, NJ
Duration: 6 months

Description:
Our client is looking for a Digital Producer, Email Marketing to work closely with key internal stakeholders and agency partners to ensure rigorous, quality email production for a variety of campaign types - from loyalty and brand-based communications to contacts that are transactional in nature. Assist Email Marketing Team with day to day email operations to troubleshoot campaign issues and continually monitor and provide assistance.
Responsibilities:

Day to day operations and maintenance of email marketing campaigns including scheduling, intake of campaign briefs from stakeholders ensuring they are clear and complete, distributions, feedback capture, quality assurance and more.
Run & share performance reports weekly and call out key trends and insights ; Prepare presentations that highlight performance along with corresponding creative
Help manage and prioritize incoming requests
Provide quality assurance
Work cross-functionally to drive progress and resolve issues
Ability to handle multiple priorities and effectively manage expectations while meeting deadlines
Key escalation point for troubleshooting / first line of support for internal users
Utilize HTML/CSS to code and produce custom emails and newsletters for customer marketing initiatives that render and function flawlessly across major platforms/browsers
Manage and deploy email campaigns on a top tier marketing cloud platform
SMS support as needed
Requirements:

BA/BS degree
Experience in production operations for a large-scale email program
Experience with SMS
Exposure to Salesforce Marketing Cloud or similar platform in relation to email campaigns preferred
3+ years of Marketing/Production experience
Detail oriented; ensures work is correct before releasing while still meeting deadlines
Strong interpersonal and communication skills required
Excellent organizational and multi-tasking skills
Methodical with a desire to test, learn and iterate
Solid analytical and problem solving skills
Hunger for continued growth as a digital marketer with strong interest in emerging technologies
Deadline oriented
Experience coding templates with HTML, CSS, and responsive design
Solid experience working with either AMPscript or other languages that drive dynamic content in email
Previous experience using any "Top Tier" Email deployment platform
Working knowledge and understanding of XML, Photoshop, Excel preferred
Analytical skills

Regards,

Laxmi

Sr. Resourcing Specialist

T 585-532-7200 EXT 9018 |

laxmi.k@avanitechsolutions.com

687 Lee Road, Suite # 208, Rochester, NY 14606
http://www.avanitechsolutions.com