Director of Marketing and Community Engagement

Salary: See Position Description
Location : Jasper, AL
Job Type: Full-Time
Job Number: 07811
College/Division: BSCC-601090-Public Relations/Development
Opening Date: 05/01/2026
Closing Date: 5/15/2026 4:00 PM Central
Campus Location: Bevill State Community College

Position Summary

The Director of Marketing and Community Engagement leads Bevill State Community College's strategic marketing, communications, and community engagement efforts. This position enhances institutional visibility, supports enrollment and advancement goals, and strengthens the College's relationships throughout its multi-campus service area. The Director oversees marketing, advertising, media relations, digital presence, public communications, and dual enrollment while promoting a consistent, mission-focused brand identity. This role works closely with college leadership to ensure that outreach, public information, and community initiatives reflect Bevill State's values and commitment to excellence.

Salary: Appropriate placement on Bevill State Community Colleges Local Salary Schedule: C3, Rank: 01 $79,199 - $103,055

Work Hours: Monday through Thursday, 7:30 a.m. - 5:30 p.m., Friday 7:30 a.m. - 11:30 a.m.
Applicants must meet the minimum qualifications and must submit a complete application packet through the on-line application system to be considered. A complete application consists of the following:
An on-line application
Current résumé
Copy of college transcripts (Transcript of college work verifying degree requirement; must include degree awarded and date confirmed. Unofficial transcripts will be accepted before the deadline, but official transcripts must be received if employed.)

Application materials must provide documentation that the applicant meets all minimum qualifications.

Applicants must provide information from previous employers documenting full-time related work experience if an offer is made.
Essential Duties and Responsibilities
1. Develop and implement comprehensive marketing, public relations, and community engagement strategies aligned with institutional priorities and enrollment goals.

2. Ensure consistent brand identity and unified messaging across all platforms, publications, and outreach activities.

3. Plan, direct, and assess marketing and advertising campaigns that promote awareness, recruitment, and community connection.

4. Oversee the College's website and social media platforms, ensuring accuracy, accessibility, and alignment with institutional standards and engagement goals.

5. Direct photography, videography, and creative content development for marketing materials, publications, and promotional initiatives.

6. Build and maintain relationships with community, civic, business, and educational partners to advance the College's mission and visibility throughout the service area.

7. Coordinate press releases, media interviews, public statements, and serve as the College spokesperson when appropriate.

8. Develop and manage internal communication channels to promote consistent information flow, engagement, and alignment across all campuses and departments.

9. Support and promote College events, official functions, and special initiatives through planning, communication, and community coordination.

10. Lead crisis communication efforts and manage sensitive public information to protect and strengthen the College's reputation.

11. Monitor and analyze marketing and communication performance metrics to guide data-driven decision-making and continuous improvement.

12. Develop and publish an annual community impact report or similar publication to highlight institutional achievements and partnerships.

13. Prepare and manage annual budgets for marketing, communications, and digital operations, ensuring effective allocation of resources.

14. Provide strategic leadership for the college's dual enrollment efforts, including the development, promotion, and continuous improvement of programs in partnership with local high schools, ensuring alignment with institutional enrollment goals and community workforce needs.

15. Direct and coordinate marketing and community engagement initiatives that support dual enrollment growth, including targeted outreach campaigns, relationship-building with K-12 partners, and oversight of communication strategies that increase awareness and access.

16. Supervise and manage Recruiting and Outreach Specialists, establishing performance expectations, guiding recruitment strategies, and ensuring their efforts effectively support the college's enrollment goals.

17. Work closely with the President, Vice Presidents, and division leaders to align communications and outreach strategies with College-wide goals.

18. Represent the College at community events, civic meetings, and professional organizations while upholding high standards of ethics, professionalism, and confidentiality.

19. Perform other related duties as assigned.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

MINIMUM EDUCATION and/or EXPERIENCE

A minimum of a master's degree from an accredited institution is required . A minimum of fifteen (15) years of progressively responsible experience in education, marketing, public relations, or community engagement, preferably in higher education required.

KNOWLEDGE, SKILLS AND ABILITIES:

1. Demonstrated leadership experience in marketing, communications, public relations, or community engagement.

2. Proven ability to manage complex projects, multiple platforms, and diverse stakeholder relationships.

3. Exceptional written, verbal, and interpersonal communication skills.

4. Ability to multi-task and prioritize issues.

5. Ability to establish and maintain effective working relationships with students, other employees, and the public in a pleasant and effective manner.

6. Ability to work and communicate with a variety of people from diverse backgrounds including students, parents, college employees, and the public.

7. Ability to handle various situations in a professional manner.

8. Conscientious- care about how work is done and wanting to do a good job.

9. A focus on details.

10. A focus on being friendly and patient in responding to customer needs.

11. Proficient computer usage.

12. Understanding of the College's mission and vision.

13. Confidence in decision making and communication skills.

14. Demonstrated commitment to the community college philosophy.

15. Demonstrated experience in data-based decision-making.

16. A positive attitude regardless of circumstances at hand.

17. Willingness and desire to learn new things and apply that learning.

18. Willingness to maintain flexibility in order to meet the needs of the department.

Application Procedures/Additional Information

APPLICATIONS ARE ONLY ACCEPTED ONLINE AT:
BACKGROUND CHECK STATEMENT:
In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.

Bevill State Community College is an equal opportunity employer. It is the policy of the Alabama Community College System, including all post secondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Bevill State Community College will make reasonable accommodations for qualified disabled applicants or employees. The college reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Bevill State Community College participates in the E-Verify system to verify employment eligibility for all newly-hired employees.

Bevill State Community College is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Bevill State Community College may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC's website (www.sacscoc.org). Specific questions regarding Bevill State's educational programs, admissions, and other matters related specifically to the College should be forwarded directly to the college.

If you need assistance, please contact the Human Resources Department.
Monday - Thursday: 7:30 am - 5:30 pm
Friday: 7:30 am - 11:30 am
205-387-051, ext. 5784.

If you need technical assistance after reviewing the instructions, please contact:
NEOGOV Customer Service
Monday-Friday: 8:00 am - 5:00 pm PST
(855) 524-5627.
Sick Leave
All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.
8 hours per month
(may accumulate an unlimited number)

Annual Leave
All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.
0-4 years 8 hours per month
5-9 years 10 hours per month
10-14 years 12 hours per month
15-19 years 14 hours per month
20+ 16 hours per month
(may accumulate up to 480 hours)

Personal Leave
All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.
Unused Personal Leave converts to sick leave if not used.
(converts to sick leave at the end of August each year if not used)

Professional Leave
Up to 10 days a year of professional development leave with pay may be granted by the President.

Holidays
New Year's Day
Martin Luther King/Robert E. Lee Birthday
National Memorial Day
Juneteenth
Independence Day
Labor Day
Veterans Day
Thanksgiving Day
Day after Thanksgiving Day
Christmas Eve
Christmas Day
16 (5 locally assigned)
Contracted Work Days
260

Retirement
The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.
Tier I - Pays 7.50% monthly. State matches 14.57% (effective 10/01/25)
Tier II - Pays 6.20% monthly. State matches 13.61% (effective 10/01/25)
Law Enforcement Officers :
Tier I -Pays 8.50% monthly. State matches 14.57% (effective 10/01/25)
Tier II - Pays 7.20% monthly. State matches 13.61% (effective 10/01/25)

Health Insurance
PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit

Premium amounts: Single $ 30
Family (without Spouse but with dependents) $ 207
Employee + Spouse (no dependents) $ 282
Family (with Spouse and dependents*) $ 307
*Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.

Tobacco Usage Premium Member $ 50
Spouse $ 50
The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the section to learn how you and/or your spouse can receive the non-tobacco user discount.

Wellness Premium Member $ 50
Spouse $ 50
The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the section to learn how you and/or your spouse can receive a wellness premium waiver.

If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.

Optional Coverage Plan Premiums Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38
Dental Single $ 38 Dental Family $ 50
Institution matches $800 monthly (effective 10/01/17).

Duty Hours
(hours vary by campus and needs of the student)

Tuition Assistance
This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.

Employees/Dependents at two-year colleges: 1/3 waived after 1st year
2/3 waived after 2nd year
3/3 waived after 3rd year
Note: Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.