DIRECTOR, DIGITAL MARKETING

Salary Pay Range:

$62,353.20-$66,000

Shift:

Monday-Friday 8:30AM-4PM

Will help lead and execute digital marketing efforts through integrated campaigns that drive brand awareness, engagement, and measurable growth across digital channels. This position is both strategic and hands-on as well as creative and operational.

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

Management of the social media monthly calendar, and the day-to-day digital marketing activities of the agency and its affiliated partners
Create, curate and schedule content across multiple platforms utilizing Hootsuite
Observe social media posts and comments and respond according to agency policy
Develop social advertising strategies to drive both organic and paid/boosted growth and actions
Design engaging graphics for social media, and other digital content using Adobe products
Must have experience with filming, producing and editing video and photo content
Repurpose blog content and brand graphics for digital channels to support agency programs and initiatives
Conceptualize and shepherd brand identity, awareness and consistency across all departments of the organization
Attend agency and other events to photograph and/or video activities and share to digital channels
Understand and monitor digital marketing industry trends, technical advances and requirements to maximize the relevancy of all digital platforms
Develop a comprehensive view of digital marketing effectiveness, using multiple data sources, analyzing and preparing reports to guide strategic decision-making.
Create ads, emails and other marketing/communications within the FeathR platform
Assist the Marketing and Communications team on projects, as needed
Comply with all agency policies and procedures.
Other duties as assigned.
Requires occasional nights and weekends and periodic travel between program locations, including Buffalo, Rochester and surrounding areas.

MINIMUM QUALIFICATIONS:

At least 6 years’ experience developing and implementing a digital marketing strategy
A Bachelor of Arts, Bachelor of Science, or equivalent degree
Extensive hands-on expertise across major platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
Strong experience with paid social media, including campaign management and optimization
Demonstrated experience with social media management platforms, preferably Hootsuite
Strong understanding of social analytics tools (including Google, Meta and other platform analytics) to monitor user behavior, assess campaign efficacy and drive strategy
Proficiency working within the Adobe Creative Cloud
Experience working with Hootsuite and FeathR, or similar digital marketing platforms preferred
Proficiency creating and editing video for social media
Must possess a valid driver’s license
Proven ability to communicate with tact, clarity, and accuracy.
Excellent writing and proofreading skills
SUPERVISORY RESPONSIBILITIES:

No supervisory responsibilities

Equal Opportunity Employer

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For further information, please review the Know Your Rights notice from the Department of Labor.