Performance Growth Marketing - Affiliates Lead

Performance Growth Marketing - Affiliates Lead
About this position
Lemonaid Health is a direct-to-consumer telehealth company making healthcare accessible and affordable for its patients. We connect patients with licensed providers for conditions across weight loss, sexual health, mental health, hair loss, skincare, and more. Our model integrates telemedicine, pharmacy, and ongoing care into one seamless experience. We’re growing fast and looking for marketers who can own their channels and scale them profitably.

About the Role
You’ll own two high-upside acquisition channels for Lemonaid: our affiliate program and community-driven growth across platforms like Reddit and Quora. On the affiliate side, you’re recruiting publishers, managing performance, and ensuring compliance. On the community side, you’re building Lemonaid’s presence in the forums and Q&A platforms where patients are actively researching treatments. This is a hands‑on-keyboard role.

What You’ll Do

Run and scale the affiliate program end-to-end: recruit and vet publisher partners, negotiate terms, optimize routing and attribution (Everflow or similar), monitor TCPA compliance, and analyze funnel performance

Build and execute Lemonaid’s presence on Reddit and Quora: identify high-intent communities and threads, develop authentic engagement strategies, create and manage branded and organic content, and drive measurable patient acquisition

Monitor affiliate quality and compliance: track conversion rates, flag fraud or policy violations, manage publisher communications, and maintain a clean partner portfolio

Develop and test landing pages and offer structures specific to affiliate and community traffic sources

Build reporting dashboards for affiliate and community channels tracking CAC, conversion rates, partner performance, and ROI

Stay on top of platform rules, community norms, and content policies for Reddit, Quora, and emerging community platforms to ensure Lemonaid’s participation is compliant and well‑received

Partner with the content and creative teams to develop assets tailored for community and affiliate audiences

Identify and test new partnership and community-driven growth opportunities as they emerge

You Bring

3–5+ years of experience in affiliate marketing, partnership management, or community-driven growth in a DTC, health/wellness, or subscription business

Hands‑on experience with affiliate platforms (Everflow, Impact, CJ, or equivalent), including publisher recruitment, fraud monitoring, and attribution

Familiarity with Reddit and Quora as marketing channels: you understand the culture, content norms, and what works (and what gets you banned)

Strong analytical skills: comfortable pulling data from affiliate dashboards and GA4, building performance reports, and identifying optimization opportunities

Understanding of TCPA compliance and telemarketing regulations as they apply to affiliate-generated leads and calls
Excellent written communication: you can write a compelling publisher pitch, a Reddit post that doesn’t read like an ad, and a performance report with equal skill

Self‑starter who can build processes from scratch and operate independently in a lean environment

Nice to Have

Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)

Familiarity with healthcare advertising compliance, including LegitScript and TCPA requirements

Experience with influencer or creator partnerships as an extension of affiliate programs

Background in SEO or content marketing (useful for community platform strategy)

Experience managing external vendors or agencies in addition to direct partnerships

Why Lemonaid

Direct access to the leadership team and real influence over company direction - no layers of middle management

Ground‑floor opportunity to build the growth marketing function the right way

Remote‑first culture with competitive compensation

Mission‑driven work: you’re helping real patients get access to affordable, stigma‑free healthcare

Comprehensive benefits including medical, dental, vision, and PTO

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