Senior Director of Marketing

Packback’s mission is to empower every student to be fearlessly curious and find their unique voice.
These few words shape everything we do at Packback from the smallest decision to the largest. Over the last decade since our company’s founding, our team has seen first-hand the power of giving students intentionally designed spaces in their learning experience to be autonomous and curious. We have also seen the incredible benefits of using AI technology to shorten feedback loops and help students revise their work before they submit.
Packback is a pedagogy partner that uses technology as a “means to an end” to shorten feedback loops for students and instructors, improve writing and critical thinking skills, and cultivate student-centered, trust-based educational learning environments.
About the role

We’re looking for a Senior Director of Marketing to lead our marketing function—owning narrative, content, and product marketing—while guiding a high-performing team responsible for demand generation and marketing operations.
This is a senior leadership role responsible for shaping how Packback shows up in the market. You will own positioning, messaging, content strategy, and go-to-market execution, while managing a lean team that drives pipeline generation and marketing performance.
You’ll operate as both a strategic leader and a hands-on contributor—developing core narratives, building content engines, and ensuring our marketing efforts translate into measurable growth.
What you'll own

Marketing Strategy & Pipeline Oversight
Own overall marketing strategy and performance across the funnel
Set direction for demand generation programs while empowering team members to execute
Ensure alignment between messaging, campaigns, and target audiences
Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance
Product Marketing & Positioning (Core Focus)
Own Packback’s narrative in the market, especially around AI in higher education
Define and evolve positioning, messaging, and differentiation across products and audiences
Partner with Product and Sales to bring new features and solutions to market
Ensure messaging is grounded in real customer outcomes (engagement, retention, AI literacy)
Content and Thought Leadership
Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events)
Establish Packback as a category leader in Instructional AI
Develop compelling, insight-driven content that drives awareness and supports conversion
Amplify executive and customer voices to build credibility in the market
Customer Marketing & Proof
Lead development of customer stories, testimonials, and case studies
Partner with Customer Success and Sales to capture and package outcomes
Turn customer insights into high-impact marketing and sales assets
Team Leadership & Execution
Manage and develop two direct reports:Demand Generation & Marketing Operations
Provide strategic direction while maintaining high standards for execution and accountability
Coach team members to improve performance across campaigns, systems, and reporting
Step in as a hands-on contributor when needed across messaging, campaigns, and launches
What Success Looks Like

Clear, differentiated positioning in the market
A consistent and scalable content engine that drives awareness and engagement
Strong alignment between product, marketing, and sales narratives
High-quality pipeline driven by effective messaging and campaigns
A high-performing, accountable marketing team with clear ownership and results
Why This Role Matters

This role defines how Packback shows up in the market at a critical moment for AI in education. You will shape the narrative, build the content engine, and lead the team that translates that story into growth.
If you’re excited about building a category, telling a compelling story, and leading a team that turns that story into real impact, this is the role.
What We're Looking For

Experience
8–12+ years in B2B SaaS marketing, with experience across product marketing and content strategy
Familiarity with CRM and marketing automation tools (Salesforce, HubSpot)
Proven ability to define positioning and bring products to market effectively
Experience building or evolving a brand and positioning within an emerging or competitive category
Experience leveraging customer insights and voice-of-customer data to inform messaging, positioning, and content
Experience hiring, developing, and managing high-performing marketing teams
Experience leading or overseeing demand generation and pipeline performance
Background in EdTech, higher education, or mission-driven SaaS is a strong plus
Skills & Mindset
Strong product marketing instincts with the ability to translate complexity into clear value
Experience building and scaling content and thought leadership programs
Hands-on approach: comfortable writing, shaping messaging, and guiding execution
Analytical enough to understand funnel performance and connect marketing to revenue
Strong cross-functional collaborator across Product, Sales, RevOps, and Customer Success
Leadership
Experience managing small, high-performing teams
Ability to set direction while staying close to the work
Comfortable leading through influence and driving alignment across functions
Additional Information:

Sponsorship:

Applicants must be authorized to work for any employer in the U.S without the need for sponsorship. Packback does not offer visa sponsorship for this role.
Location : Currently we are only able to hire from these states: AL, AR, AZ, CA, CO, CT, FL, GA, HI, IA, IL, IN, KY, MA, MD, MI, NJ, NC, NY, OH, PA, RI, SC, TX, VA, WA, WI
Salary : $160,000-$180,000 annually, with an annual bonus target of 20%
Why work at Packback?

Build a meaningful career while building the future of education as a part of a company culture that fosters the growth, safety, and creativity of its employees.
Intentional Culture
Packback knows that the single most important part of any company is its people. We take building and maintaining a conscious and intentional culture of open communication, curiosity, and leadership extremely seriously. We collectively commit to make Packback a safe environment where people can focus on doing great work instead of dealing with drama.
Career Development
Packback’s career development paths present a unique balance between clarity and guidance around defined paths, and room for our team to create their own path. Each team has its own career development tracks with support and training, and still allow for customization of these paths to create a role where a team member’s full passions and abilities are put to use!
Thoughtful Benefits
12 weeks of paid leave for welcoming new children
Multiple Health and Welfare Benefit Options (Medical, Dental, Vision)
401k plan (with employer matching)
Flexible + Remote Work Opportunities
Unlimited Paid Time Off (PTO)
Employer Assistance Program (EAP)
Calm and DoorDash subscriptions