Senior Paid Media Manager

Position Title: Senior Paid Media Manager (Growth-Focused)

Manager: Executive Director of Marketing

Company: TrulyFree.com

Salary Range: $130,000 - 150,000

Location: Remote

Role Overview

We're looking for a Senior Paid Media Manager who sees paid media not as isolated campaigns-but as a core engine of business growth.

This role is responsible for owning and scaling our paid acquisition strategy across channels, driving profitable growth, and shaping how customers experience our brand from first impression to loyal advocate.

You'll combine data, creativity, and customer psychology to build campaigns that don't just convert-but resonate.

If you love turning data into decisions, ideas into revenue, and campaigns into engines... keep reading.

What You'll Own

1. Growth Strategy & Channel Ownership

Own the paid media strategy across all platforms (Meta, TikTok, Google, YouTube, emerging channels)
Build and continuously refine a full-funnel acquisition system (awareness → consideration → conversion → retention)
Identify and unlock new growth opportunities, channels, and audiences
Balance short-term performance with long-term brand equity
2. Performance & Profitability Drive profitable customer acquisition at scale (CAC, MER, ROAS, LTV:CAC)
Manage and optimize significant daily ad spend with accountability to revenue targets
Develop testing frameworks that consistently improve performance
Translate data into clear actions that increase efficiency and scale
3. Creative & Messaging Leadership Partner closely with creative teams to develop high-performing ad concepts
Bring deep understanding of customer psychology, hooks, and offers
Provide clear, actionable feedback on: Ad angles
Messaging
Creative performance trends

Help shape a creative testing roadmap that fuels growth
4. Data, Insights & Decision-Making Analyze performance across channels and campaigns to uncover insights
Build reporting that ties media performance to business outcomes
Use data to guide: Budget allocation
Channel mix
Scaling decisions

Stay ahead of attribution challenges and evolving platform dynamics
5. Team & Cross-Functional Leadership Collaborate with: Creative team
Lifecycle/retention marketing
Product & brand teams

Act as a strategic partner to leadership on growth decisions
Potentially mentor or manage junior media buyers or agencies
Who You Are Growth-Minded: You think in terms of systems, not campaigns
Customer-Obsessed: You deeply understand what makes people buy-and why
Data-Driven: You use data to make decisions, not justify them
Creative Strategist: You know that creative is the biggest lever in performance
Operator: You execute fast, test often, and iterate relentlessly
Owner: You take responsibility for results-not just activity
What You Bring 5+ years in paid media / performance marketing
Proven experience scaling paid channels profitably (ideally $10k-$50k+/day spend)
Deep expertise in: Meta Ads (required)
TikTok Ads (required)
Google/YouTube (strong plus)

Strong understanding of: Attribution & tracking
Conversion rate optimization
Offer strategy

Experience in DTC / eCommerce strongly preferred
What Success Looks Like

First 30 Days Audit current accounts, creative, and performance
Identify immediate inefficiencies and quick wins
First 60 Days Launch structured testing frameworks
Improve key metrics (CAC, CTR, CVR)
First 90 Days Present a scalable growth roadmap
Establish a consistent system for creative + media iteration
Why This Role Matters

Paid media is one of the biggest drivers of our growth-and this role sits at the center of it.

Your work will directly impact: Revenue
Customer acquisition
Brand perception
The pace at which we scale
Final Thought

Anyone can "run ads.", very few people can: Build a system
Understand the customer deeply
Make creative that converts
And scale profitably over time

If that's you-we should talk.