Community Marketing Manager

Job Title

Community Marketing Manager

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want

The Community Marketing Manager strengthens the university’s collective marketing impact by equipping marketing and communication professionals with tools, training, resources, governance, and support. The role leads strategy, relationship management, communication flow, and reporting on marketing collaboration across Texas A&M, ensuring brand alignment and amplifying shared storytelling across the institution.

What You Need to Know

Salary : Compensation will be commensurate to selected hire’s experience.

Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume.

Responsibilities

Community Strategy & Management

Develop and lead the strategy for the university’s marketing community, ensuring professionals across campus are supported, aligned, and equipped to represent the Texas A&M brand

Build and steward a community calendar, resource roadmap, and engagement plan

Identify opportunities for collaboration and elevate shared marketing priorities that advance the university’s brand platform

Resource Development & Governance

Create and maintain toolkits, guidelines, templates, reference materials, and documentation that support campus partners

Lead updates and governance for brand resources, ensuring content remains current, accurate, and accessible

Ensure consistency in message, tone, narrative, and visual identity across materials used by campus partners

Community Management & Collaboration

Serve as the primary point of contact for campus marketing and communications professionals

Manage communication channels including newsletters, emails, Slack/Teams groups, and meetings

Facilitate feedback loops, gather insights, and distribute key information across the network

Build strong relationships across colleges, units, and external partners to drive aligned marketing activity

Reporting & Insights

Create reporting frameworks to track collaborative marketing efforts, usage of resources, engagement with the brand platform, and impact across the community

Gather, analyze, and distribute insights to leadership and campus partners

Support evidence-based decision-making through summaries, reports and presentations

Training & Professional Development

Develop and manage training sessions, workshops, and development opportunities for marketing professionals across campus

Coach units on adapting central brand initiatives for local relevance while maintaining consistency with the brand platform and amplifying overarching effort

Support brand understanding, resource adoption, and best practice sharing

Assist with planning and execution of Brand Summits, Brand Council and Marcomm Leads monthly meetings

Project Management & Integration

Partner with colleagues across Marketing & Communications to integrate community needs into campaigns, platforms, and initiatives

Collaborate with Content and Brand Managers to build content packages and enablement tools for localized executions of brand initiatives

Manage timelines, deliverables, and expectations across multiple stakeholders

Reputation & Enrollment Support

Lead discovery and amplification of rankings, reasons to believe, and accolades for awareness and reinforcement of Texas A&M’s leadership position

Lead development of Marketing and Communications' Annual Impact Report and award submissions

Partner with Admission team on enrollment marketing support

Qualifications

Required Education and Experience

Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience

Five years of experience in marketing, communications, community management or project management

Preferred Qualifications

Experience leading or managing a professional community, partner network, or collaborator group

Ability to lead marketing training sessions, workshops, and community meetings

Background in account management working on the full lifecycle of a marketing campaign or project. (From discovery to launch to reporting to optimization)

Ability to analyze trends and gather insights from campus partners, social platforms, or shared metrics

High attention to detail and commitment to high-quality deliverables

Ability to manage projects and communicate with designers, digital distribution and management to complete projects

Experience with digital asset management systems, resource hubs, or web content updates

Ability to coordinate large groups, manage complex information flows, and prioritize multiple projects

Ability to manage and create content packages

Experience managing and maintaining brand guidelines, resource libraries, or marketing support systems

Experience in higher education, enterprise organizations, or decentralized marketing environments

Knowledge, Skills, and Abilities

Demonstrated experience developing marketing resources, guidelines, or toolkits

Strong project management and communication skills with a background in working with designers, visual media and web teams

Ability to build relationships and collaborate effectively with professionals at all levels

Strong writing, editing, and documentation skills

Ability to synthesize data, feedback, and insights into actionable recommendations

Ability to work independently, take initiative, and operate in a fast-paced environment

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:

Health, dental, vision, life and long-term disability insurance (http://www.tamus.edu/business/benefits-administration/)

with Texas A&M contributing to employee health and basic life premiums

12-15 days (https://employees.tamu.edu/employee-relations/leave/paid/university-holidays.html)

of annual paid holidays

Up to eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html)

and at least eight hours of paid vacation

(https://employees.tamu.edu/employee-relations/leave/paid/vacation.html)

each month

Automatic enrollment in the Teacher Retirement System of Texas (https:/
ew.tamu.edu/enjoy-the-benefits/retirement/)

Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/)

for health and wellness programs

All employees have access to free LinkedIn Learning (https://linkedinlearning.tamu.edu/)

training programs, webinars, and limited financial support to attend conferences, workshops, and more

Educational release time and tuition assistance (https://employees.tamu.edu/benefits/healthy-behaviors/employee-tuition.html)

for completing a degree while a Texas A&M employee

For additional benefit information Click here (http://employees.tamu.edu/benefits/_media/documents/200benefitsWellness101.pdf)

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values (https://www.tamu.edu/about/coreValues.html) which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.