
Global Content & Communication Mgr
Beiersdorf Inc, Stamford, CT, United States
There's before, and then there's Aquaphor.
The newly formed Global Aquaphor Accelerator team is on a bold mission to fully unleash Aquaphor, our second-largest derma brand, elevating it into one powerful global brand. This is a unique opportunity to help fuel continued growth in the US while transforming a trusted American icon into a globally recognized success story and expanding into exciting new categories. With strong ambition, entrepreneurial energy, and a clear drive to win, we are building a team of forward-thinkers who are ready to shape the future of derma skincare on a global scale and make a visible, lasting impact.
Preferred Location: Stamford, CT USA (hybrid, three days in office)
Reports to: Global Marketing Director Aquaphor Accelerator
Objective
Bring Aquaphor's global story to life, everywhere it matters and make consumers fall in love with Aquaphor by shaping the brand narrative.
You will shape and elevate Aquaphor's global narrative, driving precision marketing and world-class omnichannel communication across markets. As the creative powerhouse within the Accelerator Team, you combine storytelling excellence with performance intelligence, ensuring every touchpoint reflects the brand heritage while enabling bold, scalable international growth.
Your Tasks
1. Global Campaign Development & Execution
Create global 360 communication campaigns in close collaboration with Brand Managers and under the lead of the Global Marketing Director
Develop big ideas, media audiences, messaging frameworks and creative briefs
Steer international campaign productions and asset development
Ensure precision marketing principles across full consumer funnel
Deliver best-in-class campaign toolkits OTIF
Review and approve local campaign deviation requests
2. Always-On Content Leadership
Define global always-on content strategy across channels
Develop and implement the always on content for all our digital touchpoints for launch, relaunch and life cycle management projects. This in close collaboration with the brand and global digital teams:
Website: Update and/or create the content with Product Detail Pages (PDP), Landing Pages (LP) as well as Article Detail Pages (ADP) for existing products and new innovations. Ensure to integrate UGC and video content.
Social: Develop and implement comprehensive always-on-content
CRM: Provide content for CRM communication upon need base
Ecom Sales Visuals: Steer the creation of sales visuals
Identify white spots and opportunities across touchpoints
Define KPIs and track content performance
3. Brand Identity & Governance
Develop, protect and evolve Aquaphor's visual and verbal identity
Ensure global consistency across countries and touchpoints while allowing local flexibility
Coordinate and maintain the DAM (Digital Asset Management) and PIM (Product Information Management) platforms to ensure a seamless availability and consistency across internal tools and external digital touchpoints.
Ensure buy-out contracts for talents are set-up on time and in full using the CLM (Contract Lifecycle Managements) system
Implement quality control processes with agencies
4. Performance & Insights Integration
Conduct post-campaign analysis and derive actionable learnings
Analyze and build know how on competition activation, & contents as well as latest communication trends to derive strategic and tactical guidance for optimized communication execution
Translate performance data into improvement initiatives
5. Stakeholder & Agency Management
Brief and manage creative lead agency in operational day-to-day business with lead agency
Partner with Digital, Media and CMI teams
Monitor and steer campaign Marketing budget
Your Profile
Bachelor's degree required - Master's degree is a plus
5-7 years in (Digital) Marketing / Communication Development - preferably in an international Marketing context
Experience in the Dermocosmetics field is a plus
Profound expertise of digital content production & media
Strong verbal and visual story-telling skills
Extensive expertise in content production and omnichannel communication
Understanding of digital performance metrics
High level of (digital) project management skills and able to successfully handle complexity
Ability to build trusted relationships whilst utilizing strong influencing skills to successfully manage countries, agencies, as well as other internal and external stakeholders
Strong project management and coordination skills
Entrepreneurial, detail-oriented and collaborative mindset
Very strong eye for details and excellence in execution
Comfortable working in a hybrid team set-up (HH HQ and US) across time zones and managing stakeholders across regions with agility and empathy
Fluent in English
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via .
Please submit your application by May 25th