Creator Marketing Manager

Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the role
We’re looking for a Creator Marketing Manager based in NYC to help shape and scale how Hinge shows up across our creator ecosystems. This role will focus on driving innovative creator‑led campaigns that expand our reach to new audiences and markets, while continuously testing and learning to evolve our approach as culture evolves. You’ll work at the intersection of creativity, culture, and performance, partnering closely and often with cross‑functional teams to bring bold ideas to life and ensure our creator strategy is both impactful and measurable. This is an exciting opportunity for someone deeply curious about where social and creator marketing is headed, and eager to experiment with new formats, platforms, and storytelling approaches.

Responsibilities

Develop and execute creator marketing campaigns that drive awareness, engagement, and audience growth

Identify and test new opportunities across platforms, creators, and formats to reach emerging and untapped audiences

Build clear, strategic creative briefs that guide creators and internal stakeholders toward high‑quality, on‑brand output

Partner cross‑functionally with Brand, Comms, Paid Media, Product Marketing and Analytics teams to align on goals, messaging, and measurement

Analyze campaign performance and synthesize learnings to inform future strategies and “big bet” experiments

Stay on the pulse of social and creator trends, proactively bringing new ideas and opportunities to the team

Manage relationships with agencies, collaborators, and external partners to ensure smooth execution and strong outcomes

What we're looking for

3-5 years in a professional setting managing creator, influencer, or social marketing, with hands‑on experience managing campaigns or programs from end to end

Experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions

Deep understanding of social platforms, including but not limited to TikTok, Instagram, Substack, and YouTube, and strong curiosity about the evolving social and creator landscape

Strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights

Strong collaborator who is comfortable working across brand, media, operations, and international teams, and can adapt quickly in a fast‑paced, cross‑functional environment

Experience expanding into new audiences or markets through creative marketing strategies

Experience working in tech or on consumer‑facing digital products is a plus

Passionate about modern dating culture, creative storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity

Salary Range
$97,000.00 – $117,000.00 per year salary

Benefits

401(k) Matching: 100% match on the first 10% of pre‑tax contributions up to $10,000 per year

Professional Growth: $3,000 annual Learning & Development stipend and free access to Udemy courses after three months of employment

Parental Leave: 100% paid parental leave (20 paid weeks for both birth and non‑birth parents)

Fertility Support: Up to $15,000 for fertility care through Carrot, including basic treatments and preservation

Date Stipend: $100 monthly stipend for epic dates; HingeX is free for employees and their loved ones

Employee Resource Groups: Eight ERGs (Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents, Remote) offering events and support

Office Environment: NYC Headquarters in the Meatpacking District with collaborative spaces, plants, food and snacks, and dog‑friendly policy

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