Westminster Communities of Florida, a nationally recognized not‑for‑profit organization, is searching for a Regional Director of Sales for Independent Living and Assisted Living. Since our founding in 1954, Westminster Communities of Florida has been a leader in senior living, committed to providing active and engaging lifestyles for our residents. We have 11 Life Plan communities across Florida – from wooded campuses to high‑rise metropolitan environments and waterfront communities.
The Regional Director of Sales will provide leadership and coordination of the sales functions for Westminster Communities of Florida’s 11 Life Plan communities to maximize occupancy for Independent Living and Assisted Living. The role will work directly with community sales teams and executive directors, developing and implementing sales strategies, analyzing trends, monitoring performance, and coaching teams to optimize sales and occupancy.
Responsibilities
- Analyze and evaluate lead generation and the effectiveness of sales methods, costs, and results.
- Provide input into the development of community sales and marketing budgets and oversee the management of internal operating budgets.
- Recommend sales goals and strategies for review and approval, and oversee the team’s performance against sales quotas and census development.
- Implement and execute marketing and sales policies and procedures.
- Review and adjust pricing annually and as needed, recommending structures and incentives based on market research and competitor analysis.
- Research and develop strategies and plans that identify marketing opportunities, leading teams in developing annual and quarterly strategic marketing action plans that include referral sources, networking opportunities, events, and promotional tactics.
- Develop and implement the annual sales plan for each community in support of organizational strategy and objectives, using available tools.
- Travel extensively (40+%) and maintain a flexible schedule.
- Work with teams to develop quarterly marketing plans and monitor progress.
- Maintain regular communications with sales teams, Executive Directors, and Vice Presidents, including conference calls and on‑site meetings as needed.
Qualifications
- Bachelor’s degree in a business‑related major.
- Three to five years of sales management experience.
- Experience with Life Plan communities preferred; regional experience preferred.
- Strong verbal and written communication skills.
- Familiarity with Enquire CRM is a plus.
- Applicants can learn more about Florida background screening requirements at