A company is looking for a Senior Paid Media Manager to lead paid acquisition strategies for a multi-brand portfolio in the healthcare and wellness sectors.
Key Responsibilities
Develop and execute paid media strategies across search and social platforms to meet revenue goals
Manage and optimize campaigns in Google Ads, Microsoft Advertising, and Meta Ads Manager
Oversee conversion tracking, performance reporting, and the transition of paid media from agency to in-house
Required Qualifications
Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent professional experience
5+ years of progressive experience in performance marketing with direct platform management responsibility
Experience in healthcare education, professional education, or regulated industries is preferred
Familiarity with CRM/lifecycle marketing platforms and LTV analysis
Experience in supporting creative strategy for performance advertising
Senior Paid Media Manager
Virtual Vocations Inc, New York, NY, United States