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Associate Product Manager (PH)

Disney Cruise Line - The Walt Disney Company, Orlando, FL, United States

Salary min: $92,900.00

Salary max: $124,500.00


Disney Experiences Technology (DXT) a division of The Walt Disney Company, creates world‑class immersive digital experiences for premier vacation brands including Walt Disney World, Disneyland Resort, Shanghai Disney Resort, Hong Kong Disneyland, Disneyland Paris, Disney Cruise Line, Aulani and more. DXT has offices in Glendale, Anaheim, Seattle, Shanghai, Hong Kong, Paris and Orlando, where we design and develop results‑driven websites and mobile applications.

Our team creates world‑class immersive digital experiences for the Company’s premier vacation brands including Disney’s Parks & Resorts worldwide, Disney Cruise Line, Aulani, A Disney Resort & Spa, and Disney Vacation Club. We are responsible for the end‑to‑end digital and physical Guest and Cast experience for all technology & digital‑led initiatives across the Attractions & Entertainment, Food & Beverage, Resorts & Transportation, PhotoPass and Merchandise lines of business, which includes Room and Tickets eCommerce and products such as Hey Disney!, MagicBand+, Disney Genie and Disney Genie+.

What You Will Do:
This position supports our maps products within the App and Web platforms, focused on maintaining and updating map imagery, and supporting the transportation Line of Business, including the turn‑by‑turn directions feature. This position will require frequent on‑site visits at the Walt Disney World Resort to ensure transportation product accuracy, deliver content configuration deployment which may occur overnight, on weekends, or holidays, and support operational requests across multiple destinations including Walt Disney World, Disneyland, Disneyland Paris, Shanghai Disneyland, and Hong Kong Disneyland. The ideal candidate will understand consumer‑facing websites, mobile and Digital marketing.

Responsibilities of the Role:

Champion the digital Guest experience, advocating on the Guest's behalf, and working diligently to build an outstanding experience for Disney Guests

Responsible for understanding and executing the digital product strategy for digital product experience(s) for Guest or Cast

Assist in translating the digital strategy into clearly prioritized user stories, business requirements and other product documentation including acceptance criteria and test cases

Supports and maintains feature development and backlog, attending daily scrums to help drive priority decisions and remove roadblocks

Help ensure the appropriate delivery of product requirements across the development lifecycle, including partnering with design and technology teams to ensure the visual design, content strategy, copywriting and development align to the strategic vision

Contributes to developing the go‑to‑market strategy for the digital Guest or Cast experience

Develops presentations to share and build advocacy for the digital strategy with Executive audiences and partners across the organization

Supports the ongoing Guest and Cast experience by monitoring product performance, supporting A/B tests and recommending opportunities to enhance the Disney Parks, Experiences and Products Digital Platforms, including mobile apps and websites.

Support with delivery and ongoing maintenance, which may include product build, content configuration and on‑call collaboration to ensure successful uptime of the digital experience as needed

Relationship Management – cultivates relationships and leads partner expectations, scope, budget discussions and project communications, while providing partners with a consistent point of contact and accountability for their digital business needs

Responsible for the timely, on‑budget, on‑strategy delivery of marketing‑ and operations‑related projects, while raising unresolved business, strategy, scope, and budget issues as appropriate to leadership team

Ensures appropriate review and sign‑off of key results with partners

Coordinate between the Operation teams and vendors in asset creation. Project Management experience is beneficial.

Coordinate with internal teams including copywriters, designers, Public Relations, and Legal for business‑driven content updates.

Deploy content configuration updates as needed by the operation. This may fall outside of business hours.

Evaluate, measure, and update transit directions, collaborating with third‑party vendors and internal operation partners. GTFS file management experience beneficial.

Qualifications:

A minimum of 1 year of digital product management (website/mobile).

A minimum of 1 year of combined business, agency and/or digital experience

Experience with marketing, brand strategy, technology, and/or digital strategy

Effectively provide overall leadership across multiple teams, while working collaboratively to deliver with quality on time

Ability to think strategically and drive ideas into action, with a positive outlook and willingness to take personal initiative

Experience with technical, user, and business issues in a fast‑paced digital organization

Experience working with tools, systems and processes that support go‑to‑market delivery and triage of content, data configuration, and service integration

Advanced experience working with complex content management or similar systems for building and maintaining websites and mobile apps (including daily updates to copy, media, building out new pages, and troubleshooting)

Outstanding verbal and written communication and project leadership skills, including an ability to communicate and influence at an executive level

Possesses analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop project cases

Proven ability to collaborate with and achieve results through others, plus the ability to build strong and balanced relationships, and the capability to interact within all levels of the organization • Comfortable working with bi‑coastal and international teams

Experience with Agile software development methodology, including JIRA/Confluence

Preferred experience with iOS/Android release process

Preferred experience with CMS content configuration and deployment

Preferred experience with GTFS file management

Education:

Bachelor’s degree in Business admin, marketing, comms, engineering, or equivalent work experience.

The hiring range for this position in Orlando, FL is $92,900.00 to $124,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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