Marketing Manager

LSA is seeking a strategic and performance-oriented marketing leader to oversee portfolio marketing initiatives that drive qualified traffic, support lease-up success and strengthen brand performance across a diverse portfolio that includes conventional multifamily, mixed-income and senior housing communities.

This role blends:

property marketing strategy

digital performance oversight

lease-up planning

brand stewardship

resident engagement

innovation and emerging marketing technology

The ideal candidate brings strong marketing instincts, data fluency and appreciation for the nuances of serving diverse resident audiences, including affordable and senior communities.

Core Responsibilities
Strategic Portfolio Marketing

Develop portfolio-wide marketing strategies aligned with occupancy, leasing and revenue goals

Create customized marketing plans for underperforming assets and new communities

Advise leadership on positioning, customer behavior and competitive opportunities

Support annual planning, budgets and advertising strategy

Lease-Up & Community Launches

Lead go-to-market strategies for new developments, acquisitions and repositionings

Develop scalable lease-up playbooks and launch tools

Oversee branding, signage, digital assets and pre-leasing communications

Support traffic and absorption strategies from preleasing through stabilization

Digital Performance & Demand Generation

Oversee performance of digital advertising including PPC, paid social, retargeting, ILS and localized digital campaigns

Evaluate lead generation performance, campaign ROI and conversion opportunities

Partner with agencies and vendors to optimize media strategy and technology tools

Explore and apply emerging technologies, including AI-enabled tools and automation, to improve performance and efficiency

(Again, sophisticated but not unicorn-crazy.)

Brand, Reputation & Resident Engagement

Maintain brand standards across communities and corporate marketing

Oversee digital presence, reputation management and social strategy

Support storytelling, resident communications and engagement initiatives

Identify opportunities for innovation in content, partnerships and resident experience

Specialized Portfolio Strategy
This is where the mixed-income / senior nuance becomes a differentiator:

Develop marketing approaches sensitive to the unique positioning, compliance considerations and resident journeys within mixed-income and senior housing communities

Support outreach strategies tailored to diverse demographics, referral networks, waitlists and community-based partners

Apply an understanding of accessibility, trust‑building, inclusive messaging and mission‑driven communications in support of these communities

Ensure marketing strategies balance performance goals with resident‑centered and community‑focused priorities

Qualifications
Required

5–7+ years of experience in multifamily, real estate or performance‑driven marketing

Experience with lease‑up or property launch marketing developing integrated marketing strategies tied to occupancy or revenue goals

Working knowledge of digital advertising, campaign analytics and lead generation

Experience managing agencies, vendors or cross‑functional partners

Microsoft, Canva, Adobe Creative Cloud

Strong project management and communication skills

Preferred

Familiarity with mixed‑income, affordable and/or senior housing marketing considerations

Familiarity with PPC, retargeting, geofencing and digital demand generation

Exposure to marketing automation, analytics platforms and emerging AI tools

Understanding of Fair Housing‑compliant communications and inclusive messaging

Ideal Candidate Profile
The ideal candidate is:

Part strategist, part operator

Data‑informed and creatively minded

Comfortable managing partners and evaluating performance

Curious about emerging technology and innovation

Sensitive to the unique marketing dynamics of conventional, mixed‑income and senior housing communities

Success in This Role
Within the first year this person will help:

Increase qualified traffic and improve lead‑to‑lease performance

Support successful lease‑ups and stabilized occupancy

Improve efficiency and ROI of marketing investments

Strengthen portfolio brand consistency

Introduce scalable tools, technologies and innovations that support long‑term growth

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