Paid Media Specialist (In-Office)

Paid Media Specialist

Berkshire Hathaway Automotive is one of the nation's largest groups of affiliated dealerships, providing many opportunities for our family of employees. We are currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for the nationwide group of automotive dealerships.
This position is full time and onsite at our new state-of-the-art Headquarters, located in Cypress Waters in Irving, Texas.
Benefits:
Competitive compensation
Brand new state-of-the-art HQ
Career growth opportunities and Professional Development
Medical, vision, and dental coverage
Paid vacation and Holidays
401(k) with company match
Responsibilities:
The primary responsibility of the Paid Media Specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:
Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and Others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform
Managing Remarketing/Display campaigns in Google Display Network and Social platforms
Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing
Conducting, measuring, and implementing the results of A/B tests
Keeping up with the latest digital advertising industry developments
Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth
Preparing and delivering digital marketing performance reviews with dealership stakeholders
Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
Acting as one of our resident digital marketing experts
Qualifications:
Education and/or Experience:
Bachelor's degree preferred, equivalent experience accepted
Up to 3 years of experience managing paid digital campaigns preferred
Working experience directly managing paid advertising via search and social media platforms preferred
Experience working with project management platforms similar to Asana and Monday.
Google Ads, Microsoft Ads and Google Analytics certification required within 30 days; current certifications preferred
Skills/Knowledge:
Basic knowledge of Microsoft Excel
Basic knowledge of all other Microsoft Office programs
Working knowledge of Google Analytics or similar analytics platform
Working knowledge of Google Ads or other advertising platforms preferred
Mathematically inclined
Excellent communication skills, both written and verbal
*All potential employees must pass pre-employment testing including a background check and drug screen
About Berkshire Hathaway Automotive:
Berkshire Hathaway Automotive is one of the largest groups of affiliated dealerships in America, with over 100 franchises in 10 states, including Arizona, California, Florida, Georgia, Illinois, Indiana, Missouri, Nebraska, New Mexico and Texas. The Berkshire Hathaway Automotive affiliated dealerships set the industry standard for operational excellence, financial performance and unmatched customer experience within franchised automobile dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure its affiliated dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.