Growth Marketing Lead

Growth Marketing Lead

About Doodle Labs

Doodle Labs is a fast-growing technology company building high-performance wireless communications for the drone and unmanned systems ecosystem. Our technology enables reliable, high-bandwidth connectivity across airborne and mobile robotic platforms operating in complex environments.

We partner directly with leading drone OEMs, robotics companies, and defense organizations to deliver advanced networking solutions that power the next generation of autonomous systems. Our mission is to make connectivity for autonomous machines as reliable and ubiquitous as the internet itself.

About the Role

The Senior Growth Marketing Manager / Growth Marketing Lead will own and scale demand generation, pipeline growth, and integrated campaign execution across Doodle Labs' key markets, including defense, robotics, and autonomous systems.

In this role, you will build and operate the end-to-end growth engine-defining demand generation strategy, executing integrated campaigns, driving inbound and outbound acquisition, and nurturing leads through complex, long sales cycles. You will partner closely with sales, product marketing, and operations to translate highly technical RF and networking capabilities into programs that generate qualified demand and drive measurable pipeline impact.

This is a high-impact opportunity to shape Doodle Labs' growth strategy and marketing engine within a fast-scaling, mission-critical technology company.

What You'll Do
Own and execute Doodle Labs' demand generation strategy, with a focus on pipeline creation and deal influence
Design and run integrated growth campaigns across inbound, outbound, digital, and event-driven channels
Build and scale programs supporting long, complex B2B buying cycles across defense, manufacturing, and robotics sectors
Develop and execute account-based marketing (ABM) programs in partnership with sales to engage target accounts
Lead content-driven acquisition strategies, including whitepapers, webinars, and technical marketing assets
Partner with product and technical teams to ensure content aligns with product value propositions and customer needs
Optimize conversion paths, funnel velocity, and lead quality across inbound and outbound channels
Manage acquisition channels including paid media, sponsorships, events, and targeted outreach programs
Own lifecycle marketing and nurture programs, guiding leads from initial engagement through pipeline stages
Collaborate with sales, marketing operations, and revenue operations to ensure effective lead scoring, handoff, and follow-up
Track and analyze campaign performance, pipeline contribution, and ROI to drive continuous optimization
Use data to guide experimentation, prioritization, and growth investment decisions
What Success Looks Like Measurable growth in qualified pipeline and revenue influence
High-performing, scalable demand generation programs across multiple channels
Improved lead quality, conversion rates, and funnel efficiency
Strong alignment between marketing, sales, and product teams
Clear visibility into campaign performance and pipeline impact
Who You Are 5-8 years of experience in growth marketing, demand generation, or performance marketing within B2B technology companies
Proven experience owning pipeline-generating programs and being accountable for demand and revenue influence
Strong understanding of inbound marketing, paid acquisition, lifecycle marketing, ABM, and integrated campaigns
Experience supporting long sales cycles and complex buying committees
Ability to balance strategic thinking with hands-on execution in fast-paced environments
Strong analytical mindset with the ability to use data to drive decisions and optimization
Excellent cross-functional collaboration skills across sales, product, operations, and leadership teams
Passion for technology, hardware, and storytelling, with a focus on building impactful marketing programs
Curious, adaptable, and comfortable experimenting with new strategies and channels
Preferred Qualifications Experience in defense tech, hardware, RF, robotics, aerospace, or deep-tech industries
Experience marketing technical or engineering-driven products
Familiarity with SEO, GEO, and modern content-driven acquisition strategies
Why Join Doodle Labs Make an impact: Your work will reach leading drone, robotics, and defense innovators worldwide
Collaborate across disciplines with engineers, product teams, and marketing leaders
Shape the brand and growth engine of a fast-scaling deep-tech company
Build high-visibility programs that directly influence pipeline and company growth
Compensation & Benefits

Doodle Labs offers competitive compensation and a comprehensive benefits package built for people doing serious work. Compensation: Competitive base salary, individual and company performance bonuses
Health & Wellness: Medical, dental, and vision coverage. Plus One Medical, Teladoc, Talkspace, Health Advocate, Kindbody, and sponsored gym memberships
Retirement: 401(k) with company contributions (US)
Professional Development: Access to courses, certifications, and conferences
Commuter Benefits: Pre-tax commuter savings for transit and parking (US roles)
Time Off: Paid time off, Federal and Bank holiday's observed, plus a company-wide holiday shutdown from Christmas through New Year's
Relocation Assistance: Available depending on role eligibility