Lead, Marketplace Strategy (Global)

Title:

Lead, Marketplace Strategy (Global)

Location:

Beaverton, OR

Duration:

1 Year contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHAT YOU WILL WORK ON
Role Overview

The Lead of Marketplace Strategy is responsible for shaping and driving the end-to-end marketplace strategy for Jordan Brand across both wholesale and Direct channels. This role sits at the intersection of product, consumer, and distribution-defining how and where the brand shows up to maximize growth, elevate brand distinction, and create a seamless, differentiated consumer experience globally.

This leader will translate brand vision into actionable marketplace strategies, establish clear roles for each channel, and drive alignment across global and geo teams to ensure disciplined, consistent execution.

WHAT YOU BRING
Key Responsibilities

1. Define the Marketplace Strategy

Lead the development of a holistic marketplace strategy across wholesale and Direct

Define the role of each channel (monobrand, Nike Direct, wholesale partners) in service of brand and business objectives

Establish clear guardrails on distribution, assortment segmentation, and channel differentiation

Translate brand priorities into marketplace actions that drive both growth and brand equity

2. Drive Channel Segmentation & Role Clarity

Build and operationalize channel strategies across key wholesale accounts and Direct formats

Define “what goes where” across product, storytelling, and experiences

Create decision frameworks that reduce overlap and internal competition across channels

Partner with merchandising and planning to align assortment, OTB, and lifecycle strategies

3. Orchestrate Cross-Functional Alignment

Serve as the connective tissue across merchandising, marketing, retail, digital, and geo teams

Drive alignment on marketplace priorities, trade-offs, and execution plans

Lead cross-functional forums and rituals to ensure clarity, accountability, and speed

Influence senior stakeholders to make decisions that balance brand and commercial outcomes

4. Translate Strategy into Execution

Turn strategic direction into clear frameworks, tools, and playbooks for global and geo teams

Develop channel guardrails across product, services, environment, and storytelling

Ensure strategies are scalable, actionable, and grounded in marketplace realities

Partner with geos to adapt global strategy with local relevance while maintaining brand consistency

5. Monitor Performance & Optimize

Define KPIs to measure marketplace health across channels (brand, consumer, and financial metrics)

Analyze performance and identify opportunities to optimize distribution, segmentation, and channel roles

Lead continuous refinement of strategy based on insights and marketplace dynamics

WHAT YOU BRING
Leadership Expectations

Operate with enterprise mindset-balancing brand, consumer, and commercial priorities

Lead through influence across a highly matrixed organization

Bring clarity to ambiguity and drive disciplined decision making

Elevate the thinking of teams through structured frameworks and sharp storytelling

Model a high standard of accountability, collaboration, and pace

Qualifications

8+ years of experience in strategy, marketplace, merchandising, or general management

Deep understanding of multi-channel retail and wholesale ecosystems

Proven ability to define and operationalize strategy at scale

Strong analytical and structured thinking skills

Exceptional communication and storytelling ability for senior audiences

Experience working in a global, matrixed organization

What Success Looks Like

Clear, differentiated roles for every channel-understood and executed across the organization

Reduced overlap and increased productivity across marketplace distribution

Strong alignment between global strategy and geo execution

Measurable improvement in marketplace health (brand heat, productivity, and growth)

A team and organization that moves faster with greater clarity and confidence

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