Growth Marketing Manager

Growth Marketing Manager

Job Purpose
PetScreening™ is the fastest growing pet‑property technology SaaS company, redefining how housing providers manage pets, assistance animals, and pet‑related revenue streams. Our platform enables property operators to drive compliance, reduce risk, and unlock new revenue opportunities through a modern, digital‑first experience.

We are seeking a highly analytical and execution‑focused Growth Marketing Manager to accelerate brand awareness, pipeline generation, and revenue growth across key industry verticals including Mid‑Market Multifamily, Single Family Rental, Student Housing, Manufactured Housing, and Vacation and Short‑Term Rentals.

This role moves beyond campaign support into full‑funnel ownership, with responsibility for developing and executing integrated growth strategies that drive qualified demand, increase conversion rates, and expand market presence. The ideal candidate blends performance marketing discipline with creative problem solving, continuously testing, optimizing, and scaling initiatives that deliver measurable business outcomes.

This individual will play a pivotal role in driving both group and 1:1 demo pipeline, expanding strategic partnerships, activating influencer channels, and identifying new growth opportunities across emerging rental segments including short‑term and mid‑term rental markets.

Duties & Responsibilities

Own and execute

multi‑channel demand generation strategies

across priority verticals, aligning campaigns to revenue targets and pipeline goals

Drive

qualified lead generation and demo conversion , including both

group demos and individual sales demos , in close partnership with Sales

Develop and scale

account‑based marketing (ABM)

and vertical‑specific campaigns to penetrate target segments and accelerate deal velocity

Identify, build, and optimize

strategic partnerships , particularly within

short‑term rental (STR) and mid‑term rental ecosystems , to expand reach and drive incremental leads

Develop and execute

influencer marketing strategies , including identifying, onboarding, and managing industry influencers, operators, and thought leaders to amplify brand reach and credibility within target verticals

Partner with the events and sales team to build the full lifecycle execution for maximum ROI:

Pre‑show campaign development

to drive awareness, meeting bookings, and booth traffic (email, paid media, landing pages, partnerships, influencer amplification)

Post‑show follow‑up campaigns

to accelerate pipeline conversion, nurture leads, and measure ROI

Lead campaign planning, testing, optimization, and performance analysis across channels including paid media, email, partnerships, associations, events, and digital platforms

Partner with website and digital teams to develop and optimize conversion paths, including landing pages, CTAs, and user experience enhancements

Collaborate cross‑functionally with

Product Marketing, Creative, Sales, and RevOps

to develop compelling messaging and high‑performing campaign assets

Own

A/B testing strategy and execution , continuously improving campaign performance, engagement, and conversion rates

Analyze and report on

core growth KPIs

including pipeline contribution, cost per lead, conversion rates, ROAS, and customer acquisition efficiency

Manage campaign budgets with a strong focus on

efficiency, scalability, and return on investment

Leverage data insights to

prioritize high‑impact opportunities , reallocating spend and resources to maximize growth outcomes

Monitor industry trends, competitive activity, and emerging channels to

introduce innovative growth strategies

Support forecasting and performance tracking to ensure alignment with broader growth and revenue objectives

Maintain accurate tracking of campaign expenses and reporting in coordination with Finance

Actively contribute to strategic planning, campaign ideation, and cross‑functional initiatives

Qualifications & Skills Required

Bachelor’s degree in Marketing, Business, or related field

5+ years of experience in growth marketing, demand generation, or performance marketing within a B2B or SaaS environment

Proven track record of driving

pipeline growth, lead generation, and campaign ROI

Experience supporting or owning

verticalized or segment‑specific marketing strategies

Strong analytical mindset with experience using tools such as

Google Analytics, Tableau, or similar platforms

Hands‑on experience with

CRM and marketing automation platforms

such as HubSpot or equivalent

Experience with

ABM strategies, partnership marketing, and multi‑channel campaign execution

Ability to translate data into actionable insights and continuously optimize performance

Strong project management skills with experience managing

cross‑functional campaigns at scale

Demonstrated ability to operate in a

fast‑paced, high‑growth environment with shifting priorities

Excellent communication, collaboration, and problem‑solving skills

High attention to detail with strong organizational discipline

Essential Job Functions

Prolonged periods of sitting and working on a computer, with frequent use of digital marketing platforms, analytics dashboards, and creative tools.

Demonstrate proficient computer and marketing technology skills, with the ability to quickly learn and adapt to new marketing automation, CRM, and analytics software.

Execute campaign deliverables and meet individual and team performance targets by achieving key marketing KPIs, including lead generation, conversion rates, and engagement metrics.

Collaborate cross‑functionally with sales, product, and design teams to drive growth initiatives, contribute creative ideas, and improve marketing processes.

Participate actively in campaign reviews, brainstorms, and performance debriefs in a hybrid work environment that requires being in the office 3 days per week. Regular attendance at in‑office team meetings and training sessions is an integral part of the hybrid work model.

Benefits Offered

Medical/Dental/Vision/HSA benefits offered after 30 days of employment.

Company sponsored Life Insurance and Short Term Disability.

Optional Life Insurance and Long Term Disability Plans.

401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.

Paid time off accrual beginning first day of employment.

Paid holidays.

Optional remote work days.

Paid Family/Military/Bereavement leave.

Pet friendly office.

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