Social Media Content Creator

Position Overview
This position is responsible for assisting with the development of and leading the implementation of Osceola County’s social media strategy. This includes creatively conveying the County’s message across platforms such as Facebook, X, Instagram, LinkedIn, Nextdoor, and others in both English and Spanish. Digital content should highlight the strategic priorities of Osceola County Government, including capturing photos and videos and designing graphics, along with the review, organization, and maintenance of various social media and marketing technologies within the Communications Department. The role supports the County’s social media presence by conceptualizing, writing, designing, publishing, curating, monitoring, and reporting on various platforms; creating short‑form video content and images to highlight the activities of County Commissioners; and providing skillful social media management, marketing outreach, and web‑based support as needed. Work requires independent judgment and the ability to work alone and as a member of a team.

Essential Functions

Develop a monthly content calendar for social media channels through writing, conceptualizing, designing, and creating digital content consistent with the County’s strategic goals.

Coordinate, shoot, and edit video content for use on social media platforms, including travel throughout the County to support social media and departmental needs.

Monitor social media and digital trends and recommend a social media strategy to department management that is consistent with market advancements.

Monitor departmental social media accounts and ensure brand and voice consistency, in conjunction with other appropriate department staff.

Create and interpret regular reporting on social media performance using monitoring platforms, and offer recommendations on how the data informs future decisions.

Provide creative insight and implement tactics to increase public engagement via social and digital platforms.

Assist in the planning, coordination, and coverage of community events and programs, including occasional work after hours and on weekends.

Meet with department representatives and Communications staff to plan and work on social media projects and public education campaigns.

Support other web and digital content strategies according to County standards.

Update and catalogue departmental content management files in conjunction with appropriate department staff.

Assist with copywriting and editing of draft collateral materials as needed.

Perform duties as assigned or necessary that are related or logically related to the position.

During emergency conditions, all County employees are automatically considered emergency service workers. County employees may be called to work in the event of a disaster, such as a hurricane or other emergency situations, and are expected to perform emergency service duties as assigned.

Education and Experience
Bachelor’s Degree in English, Marketing, Communications, Public Relations, Journalism, Digital Media, or a closely related field. Two (2) years of experience in social media, marketing, web technology, and digital media is required; an equivalent combination of education, training, and/or experience may be considered.

Qualifications and Skills

Must possess and maintain a valid Florida Driver’s License.

Bilingual proficiency in English and Spanish is strongly preferred.

Must comply with Meta (Facebook) individual requirements to run ads about social issues, elections, or politics within the Ad Center or other applicable social media platforms.

Strong knowledge of Facebook, X, LinkedIn, Instagram, and other social media platforms.

Knowledge of strategic social media content creation, publishing, monitoring, and reporting, such as Meta Suite and Hootsuite products.

Knowledge of creating and curating graphics and short videos/live feeds for social channels.

Knowledge of basic social media and digital writing and design principles, techniques, and skills, including the ability to design, layout, edit, and manipulate digital graphics and images.

Knowledge of software specific to the development and management of social media platforms.

Knowledge of Adobe Creative Suite, Canva, or equivalent software to create social media and digital graphics.

Knowledge of traditional art techniques, basic digital photography, video production, and the use of traditional media.

Knowledge of post‑production techniques, such as the use of editing software for final preparation for various multimedia.

Knowledge and ability to test multiple interfaces and/or browsers for optimal performance.

Knowledge and ability to build social media campaigns and online ads.

Excellent critical thinking and problem‑solving skills.

Excellent interpersonal, presentation, and communication skills.

Skill in organizational and proactive communication functions.

Skill in accurate, effective, and concise writing, and correct context.

Skill in copywriting, proofing, and editing.

Ability to properly implement County branding including standards and guidelines.

Ability to maintain an appropriate file management system.

Ability to effectively manage a broad and diverse project workload in a deadline‑driven work environment.

Ability to use good judgment in quick decision‑making.

Ability to work alone and as a member of a team.

Ability to work weekends and after hours as required.

Physical Demands

20 pounds maximum lifting.

Rare lifting, carrying up to 10 lbs.

If less lifting is involved it will require significant walking/standing.

If mostly sitting is involved it will require push/pull on arm or leg controls.

Expressing or exchanging ideas by spoken word or perceiving sound by ear.

Good eyesight for production or safety of self and others.

Physical agility is required in kneeling, bending, stooping, and reaching.

Required to have clear vision at distances of 20 inches or less.

#J-18808-Ljbffr