Dealer Marketing Group Operations Manager

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. Our culture is fast-paced, collaborative, and innovative, and our people thrive on thinking differently and challenging the status quo. This role offers a culture of learning and opportunity where you can help Kia achieve big things and feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, a 401(k) plan with 100% company match up to 6% of salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status : Exempt

General Summary
Manages the daily operations of Kia’s Dealer Marketing Groups (DMG) as well as the coordination and development of market-by-market promotions and event marketing affecting dealer operations. Supervises the strategic planning, development and implementation process for all DMG and market-by-market marketing activities and manages the DMG/Individual Dealer Advertising Support (DAS) budgets. Serves as the primary liaison for dealers, regions and the national sales department for regional marketing requests. Directs personnel associated with DMG/DAS functions.

Essential Duties and Responsibilities
1st Priority - 30%

Manages all aspects of the DMG program, including providing direction to others, maintaining the budget to comply with approved spending, making media placement recommendations, and developing Tier 2 advertising creative (including TV production and stickers). Assists in coordinating the development and execution of regional promotions and event marketing activities.

Leads and manages market analysis for DMG using BDI/CDI metrics to determine fixed funding allocations.

Manages and updates existing DMG program templates to support continuous improvement of processes.

2nd Priority - 30%

Coordinates monthly and quarterly marketing strategies with regions and agencies.

Develops and executes marketing communication messages for the field, organization and dealers.

3rd Priority - 15%

Represents Kia corporate marketing strategy positions at DMG meetings held in respective markets.

4th Priority - 15%

Manage the Dealer Advertising Support (DAS) Program.

Responsible for confirming compliance with Kia’s ad guidelines.

5th Priority - 10%

Assists in the development of model/brand strategies.

Day-to-Day Duties

Oversee DMG and total dealer body group’s marketing campaigns to ensure brand messaging is compliant.

Manage external agencies and relationships with dealer compliance; resolve issues on behalf of KUS and Regional Offices.

Monitor campaign performance online and work with agencies to maximize efficiencies and improve KPIs.

Represent KUS at regional and DMG meetings nationwide.

Communicate DMG objectives and strategies to Kia’s regions and agencies to positively impact national sales operating goals.

Manage creative advertising agencies to develop Tier 2 creative, promotions and effective media plans.

Communicate marketing objectives to agencies.

Conduct meetings with regions, agencies and dealers as requested.

Develop allocation recommendations and manage the DMG budgets funded by KUS.

Manage DAS budgets to ensure program fiscal responsibility.

Review DAS reports and dealer compliance with advertising guidelines; monitor program budget.

Present insights, regional feedback, and program discussions to senior leadership in a clear and strategic manner.

Qualifications/Education

Bachelor’s degree in Marketing, Advertising, Business or equivalent directly related experience.

Job Requirements

5-7 years minimum wholesale and retail automotive marketing experience

5 years minimum of retail advertising and promotions experience.

Advertising production, print and TV production; knowledge of media; automotive retail/wholesale; legal clearance for promotions.

Usage guidelines on Dealer Advertising Support (DAS) funds.

Specialized Skills and Knowledge Required

Strong project management skills

Strong oral/written communication skills

Proactive and entrepreneurial leadership style

PC skills (Word, Excel, PowerPoint)

Knowledge of social networking properties

Knowledge of mobile tools

General knowledge of digital media and SEO

Ability to influence and drive change in company culture

Competencies

Care for People

Chase Excellence Every Day

Dare to Push Boundaries

Empower People to Act

Move Further Together

Pay Range
$96,014.88 - $156,890.48

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.

Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy and childbirth and related medical conditions), gender identity, gender expression, age, legally protected physical or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information, or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer : The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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