Role Overview
We're hiring a
Content Marketing Manager
to own and scale our organic growth engine. This is a hands‑on, senior‑level role for someone who writes exceptionally well, thinks in systems, and treats AI as a force multiplier rather than a novelty.
You will own the content strategy, the SEO and AEO roadmap, the email program, and the AI‑powered workflows that tie it all together. You will work directly with our Marketing Team Lead, designers, developers, and AI engineering team to turn deep technical expertise into content that ranks, converts, and compounds.
Key Responsibilities
Own the content strategy : Build and run a content engine across blog, email, social, and gated assets that drives traffic, engagement, and qualified leads.
Drive SEO and AEO: Run keyword research, on‑page optimization, and technical SEO monitoring; build our backlink profile through outreach and digital PR; stay ahead of how AI search engines surface and cite content.
Build AI‑powered marketing workflows : Use AirOps, Claude, Claude MCPs, and prompt engineering to scale content production, research, and distribution.
Write exceptional copy : Blog posts, landing pages, case studies, whitepapers, email sequences, social posts, lead magnets. Deliver high quality across formats.
Create new offers and lead magnets : Package expertise into guides, tools, frameworks, and templates that convert.
Extract expertise from technical staff : Interview engineers, designers, and AI team members and transform knowledge into accurate, accessible, authoritative content.
Run email marketing in HubSpot : Own newsletters, nurture sequences, and automated workflows; segment, test, and optimize.
Manage work in Monday.com and Notion : Run content calendars, production workflows, and cross‑team handoffs with precision.
Collaborate with design and web : Work with designers in Figma and Webflow to build landing pages and content experiences.
Report on what matters : Use Google Analytics, DataBox, and Ahrefs to track performance, surface insights, and influence strategy.
KPIs
Email Open Rate
Website Visitors
Website Conversion Rate
Number of Blogs Published
Click‑Through Rate on SEO
Domain Rating
AEO Visibility
Lead‑to‑MQL Conversion Rate
Experience and Qualifications
Experience:
3+ years in content marketing, preferably in a tech or digital agency environment.
HubSpot:
Extensive, hands‑on experience.
AI workflow automation:
Genuine fluency with AirOps or equivalent tools, Claude MCPs, agents, and prompt engineering; ship AI‑assisted marketing workflows.
Copywriting:
Exceptional, with portfolio to back it up.
SEO & backlinks:
Real experience in keyword strategy, on‑page SEO, AEO, and growing a domain's backlink profile.
Design & web collaboration:
Comfortable in Figma; fluent enough in Webflow to work alongside designers and developers.
Analytics:
Deep, working knowledge of Google Analytics, DataBox, and Ahrefs or SurferSEO.
Project management:
Extremely organized, detail‑oriented, and disciplined in Monday.com and Notion.
Creative instinct:
Bring ideas for new offers, lead magnets, and campaign concepts.
Self‑driven:
Own work and thrive without constant management.
Technical curiosity:
Learn and write about technical topics; enjoy extracting expertise from engineers.
Education:
Bachelor's degree in Marketing, Communications, Journalism, or equivalent experience.
English:
Advanced proficiency or higher.
Nice‑to‑Have (Not Required)
SaaS Marketing Experience (Mobile or Web)
Experience running or contributing to digital PR / link‑building programs
Background producing technical content for developer or technical buyer audiences
Tools & Software
HubSpot
Monday.com
Notion
Webflow
Figma
Google Analytics / DataBox
Ahrefs / SurferSEO
AirOps
Claude / Claude MCPs
Benefits
Annual paid vacation: 20 days off per year during the first 3 years, increasing to 25 days in later years
Paid sick leave, 10 national holidays, and 2 company days off
Well‑being budget
Maternity/paternity leave
Accounting assistance
Reimbursement of expenses for professional development courses and certifications (up to 100% in agreement with Manager)
Hardware upon business needs
Strong positive engineering culture, a tightly‑knit team of professionals with a good sense of humor
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Content Marketing Manager
Internetwork Expert, Boston, MA, United States