Sr. Social Media and Influencer Specialist

Bridges CHC is an innovator, marketer, and distributor of over-the-counter consumer health care (OTC) products. Based in Chattanooga, Tennessee, Bridges was formed to build a leading consumer healthcare company focused on OTC and personal care products, driven by consumer-led marketing and innovation. The top brands in our growing portfolio include ThermaCare, Florajen, KT Tape, Lipo-Flavonoid, ecoNugenics and others.

Position Overview
The Sr. Social Media and Influencer Specialist supports the growth of the Bridges Consumer Healthcare product portfolio through social media and influencer marketing programs. This role is responsible for executing social content across key platforms and supporting the development and maintenance of the influencer network.

The Sr. Specialist will collaborate with internal teams and external partners to execute integrated social media initiatives, manage influencer outreach and relationships, and ensure brand consistency across platforms. This role requires a strong understanding of social media trends, creator partnerships, and content performance optimization.

Work is onsite 4 days a week at Bridges' headquarters in downtown Chattanooga, TN.

Key Responsibilities
Content Creation and Execution

Create, schedule and publish engaging content suited to each social media platform (e.g. Facebook, Instagram, LinkedIn, YouTube, X, and TikTok).

Coordinate asset delivery and feedback loops with internal creative and brand teams.

Assist in ideating, creating and editing short‑form video content (Reels, TikTok, Shorts) in partnership with creative teams.

Monitor social media trends, formats, audio and cultural moments and proactively propose content ideas and tests to drive engagement and reach.

Reporting and Analytics

Compile weekly and monthly reports, providing insights and data to optimize content performance and inform ongoing social and influencer strategy.

Track key KPIs including engagement, reach, follower growth, and traffic metric across social media platforms.

Support testing and performance analysis initiatives, identifying opportunities to improve social campaigns and content.

Influencer Marketing Support

Research and source creators to build and maintain a strong influencer network aligned with brand objectives.

Monitor social conversations and trends to identify potential influencer partnerships and relevant content opportunities.

Support outreach, relationship management, and ongoing communication with creators and influencers.

Coordinate influencer gifting logistics, campaign deliverables, and content timelines.

Maintain accurate records of influencer relationships, campaign activity, and performance within CRM and database systems.

Collaboration and Program Support

Partner closely with the Sr. Manager of Social Media & Influencer Marketing, creative teams and cross‑functional stakeholders to ensure cohesive messaging and maximizing program impact.

Identify opportunities to streamline influencer workflows and social media processes, contributing to program scalability and efficiency.

Qualifications and Requirements
Required Experience & Skills

B.S. degree in a related field.

3+ years of relevant experience as an individual contributor.

Ability to create and deliver creative content ideas.

Strong organizational and time management skills.

Effective oral and written communication skills.

Highly motivated and able to work effectively in both an independent and team role.

Collaboration and cross‑functional alignment.

Physical Requirements

Prolonged periods stationary working at a computer.

This description is representative but not inclusive of all position responsibilities. Employee may be asked from time to time to complete tasks not listed within the contents of this document, but that are relative to the goals of the business.

Regulatory Compliance

American with Disabilities Act: The company recognizes its responsibility to ensure that all qualified candidates (defined as individuals who can perform all essential job functions) are considered equally for employment and is prepared to make reasonable accommodations.

Civil Rights Act of 1964 Title VII: The company recognizes its responsibility to ensure that all qualified candidates receive equal employment opportunity regardless of race, color, religion, gender, sexual orientation, age, or national origin.

Fair Labor Standards Act (as amended in 2004): This role has been classified as exempt from consideration under current FLSA overtime requirements.

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