Media Planning, Paid Social & Paid Search Intern

Media Planning, Paid Social & Paid Search Intern
INTERNSHIP OVERVIEW
With an internship in our Media Department, you’ll work within a real‑life learning environment and be part of the dynamic process that brings our multi‑department agency work to life in the market. Surrounded by a strong group of media professionals, you’ll gain hands‑on experience across integrated media planning, traditional and digital channels, including paid social and paid search.

Our varied client roster will provide you with a solid introduction to media targeting, platform strategy, optimization, and performance measurement across channels such as broadcast, shopper/e‑comm, programmatic, paid social, and paid search. This internship is designed to build a strong foundation for a future career in media, digital marketing, or advertising.

ESSENTIAL JOB DUTIES
Media Planning Support

Support the media planning and buying process across integrated planning, broadcast, shopper/e‑comm, programmatic/ad ops, paid social, and paid search

Assist with media research, competitive audits, audience insights, and industry trend reporting

Help prepare planning materials, media flowcharts, budget pacing updates, and internal documentation

Engage with the media community by organizing and participating in vendor meetings and learning sessions

Learn media measurement and optimization by supporting performance analysis and insights development in collaboration with media and analytics teams

Paid Social Support

Support paid social campaign planning and execution across platforms such as Meta, LinkedIn, TikTok, Pinterest, Snapchat, and X (Twitter)

Assist with building and updating campaigns, ad sets, and ads under the guidance of paid social team members

Help with audience research, creative rotation tracking, A/B testing support, and QA checks

Monitor budget pacing and campaign performance to flag trends or issues for the team

Assist in compiling paid social performance reports and extracting key insights

Stay curious and informed on emerging paid social trends, formats, and platform updates

Paid Search Support

Assist in the setup, optimization, and management of paid search campaigns on platforms such as Google Ads and Microsoft Advertising

Support keyword research, ad copy development, and campaign QA processes

Help monitor campaign pacing, accuracy, and performance trends

Assist with performance reporting and data organization for internal teams and clients

Conduct basic competitor and search landscape research

Collaborate with integrated media team members to support cohesive, cross‑channel strategies

WHO WE’R LOOKING FOR

A strong desire to learn about media planning, paid social, and paid search

Curiosity and enthusiasm for the advertising and digital media landscape

Strong verbal and written communication skills

Excellent attention to detail and appreciation for financial accuracy

Analytical mindset with an interest in understanding performance data

An inquisitive, collaborative team player who is comfortable asking questions

Ability to manage multiple tasks and deadlines in a fast‑paced environment

Please note: All internships are in‑person in our offices located in the South End of Boston, MA.

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