Paid Media Analyst

Overview
RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering internet marketing services since 2008. We stay ahead of the competition with proprietary strategies, tracking, and reporting. Our customers receive transparency in what they pay for, and we help Home Service companies find their customers online using cost-effective desktop and mobile strategies.

Summary Of Position
As a Paid Media Analyst, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we exceed our clients\' goals and expectations. You will analyze data and develop solutions to improve campaign results. You will be detail-oriented and data-driven.

Position Responsibilities

Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals

Monitor the pacing of paid media campaigns to ensure no under- or over-delivery

Analyze campaign performance and implement proactive and reactive strategies to continually improve results

Track and report performance metrics of paid marketing campaigns for internal and external stakeholders

Communicate what is happening in the campaigns, why it\'s happening, and what\'s being done to improve performance to internal and external stakeholders

Conduct and communicate competitive client research and develop offensive and defensive strategies to position clients in front of their competitors through paid media campaigns

Provide recommendations to stakeholders on landing page optimizations and strategies to improve paid media performance

Stay up to date with paid media best practices and planning and research tools

Collaborate with the Paid Media Operations team on new account and/or new campaign launches

Provide support to internal stakeholders as it relates to relevant paid media requests

Other duties as assigned by management

Requirements

1-2 years of paid media agency experience

Client-facing experience preferred

Reporting experience, e.g., Looker Studio, NinjaCat

Coachability: Exhibits a growth mindset by actively seeking and applying feedback to improve performance

Excellent attention to detail

Strong internal and external communication skills

A desire to think strategically, proactively, and creatively, focusing on innovative and measurable solutions

Strong work ethic and the ability to deliver results in a fast-paced environment

Exemplary organization and time management skills with the ability to handle several projects simultaneously

Basic to intermediate Microsoft Excel skills

Ability to work independently and within a team environment

The total compensation for this salaried non-exempt opportunity includes a base salary range of $50,000 to $60,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. Your recruiter will work with you to identify a competitive base salary within the proposed range during the interview process.

Benefits

Remote-first culture with flexible work options

Performance-based bonuses to reward excellence

Medical, Dental, Vision, and Life Insurance

401(k) matching

6 weeks of paid parental leave for new parents

$2,000 annual tuition reimbursement for continued education

Wellness stipend to support health and fitness

Monthly data stipend to support remote work

Paid vacation and sick time off

11 paid holidays per year

Paid days for a Cause to give back to the community

Paid birthday holiday

Comprehensive Employee Assistance Program for personal support

Leadership and career advancement opportunities

Anniversary rewards to celebrate milestones

IDEA Committee (Inclusion, Diversity, Equity & Access)

Team merch

About RYNO Strategic Solutions
RYNO Strategic Solutions (RYNO) and Blue Corona merged into one company in September 2024, combining nearly 30 years of expertise in home services marketing. The unified RYNO Strategic Solutions offers unmatched expertise and a robust portfolio of services to help home service contractors create, capture, and convert more leads from digital marketing investments.

This job description describes the general nature and level of work performed and is not exhaustive. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We are an equal employment opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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