Senior Marketing Manager DIG - Hybrid

Marketing Senior Manager – Hybrid

The Senior Marketing Manager shapes and leads integrated marketing strategies that drive patient acquisition, engagement, and growth for the Alaska and South Puget Sound regions. This role partners closely with clinical, operational, and executive leaders to translate business priorities into effective, measurable marketing programs. Operating with significant autonomy, the Senior Manager influences decision‑making across teams and ensures marketing strategies directly support business and growth objectives.

The Senior Manager regularly evaluates the effectiveness of regional marketing initiatives and communicates outcomes and optimization paths to stakeholders, including divisional marketing leadership, service line leads, and functional teams.

In addition, the Senior Manager ensures planning follows the appropriate campaign development process and executes campaigns on time and on budget. The Senior Manager participates in key strategic meetings and forums to ensure a constant and trusted presence for the marketing function and provides sound marketing counsel, advice, and strategic input in support of operations.

Essential Functions

Use business intelligence and market data to develop and implement marketing plans and campaigns; create and communicate strategy briefs and make recommendations on marketing tactics and channels.

Lead data driven marketing initiatives with a strong emphasis on digital performance, consumer journey optimization and measurable growth.

Evaluate the impact of marketing activities and tactics in achieving stated objectives and optimize campaigns in real time.

Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and planning.

Partner with creative teams, other internal stakeholders, and external agencies and vendors; manage and coordinate support services as part of campaign planning and execution.

Lead the execution of marketing plans from start to finish, driving collaboration and communication with stakeholders and leveraging the right internal processes and resources.

Manage assigned stakeholder relationships and proactively communicate activities as well as campaign progress, learning and results.

Undertake continuous analysis of competitive environment and consumer trends; communicate trends and learning to stakeholders and provide strategic recommendations as appropriate.

Essential Skills

Strong written, verbal, and presentation skills; able to tailor messages to senior‑level audiences.

Ability to effectively build relationships with customers, executive management, and other stakeholders through positive interaction and problem resolution.

Experience developing and optimizing integrated, multi‑channel campaigns (e.g., paid search, email, direct mail, online video/display, out‑of‑home, social) that are audience‑led, insight‑driven, and outcome‑focused.

Ability to independently manage multiple initiatives simultaneously with minimal supervision.

Ability to use AI to streamline workflow and analyze data.

Required Qualifications

Bachelor's Degree in Marketing, Business or related field or an equivalent combination of education and experience.

Experience leading successful integrated marketing initiatives and effectively communicating results to stakeholders across the organization.

Proven marketing campaign management experience.

Preferred Qualifications

8 years in a marketing leadership role.

Healthcare marketing or healthcare leadership.

Salary Range by Location

Washington: Western

– Min: $54.40, Max: $85.88

Washington: Southwest – Olympia, Centralia & Below

– Min: $52.19, Max: $82.39

Benefits
Our best‑in‑class benefits are uniquely designed to support you and your family in staying well, growing professionally, and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.

Equal Opportunity Employer
Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement.

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