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Senior Account Manager, Strategy

Pixly.tv, New York, NY, United States


About Pixly

Pixly is a full-service influencer marketing agency connecting top brands with creators to drive real results. We power campaigns for leading brands across gaming, D2C, tech, and entertainment, including Epic Games, Warby Parker, NordVPN, and Manscaped. Our team specializes in building high-impact, results-driven partnerships, leveraging creators to maximize reach, engagement, and conversions.

The Role

The Senior Account Manager, Strategy, builds influencer campaigns that people actually care about-and that actually perform. From attention to action, they know how to turn smart creator strategy into real business outcomes, not just nice-looking metrics.

They're a trusted strategic partner for clients, a driver of growth across accounts, and a key voice in shaping new business ideas. Equal parts thinker and doer, they blend sharp strategy with deep industry knowledge to deliver results across paid, earned, and shared channels.

What You'll Do

Campaign Strategy & Execution
Own influencer campaigns end-to-end, from concept through execution and optimization
Identify, vet, and secure creators who truly align with the brand and audience
Structure and negotiate partnerships, manage contracts, and oversee budgets with a focus on performance and efficiency
Lead campaign execution, monitor live performance, and proactively optimize or troubleshoot as needed
Use tools like Sprout Social Influencer/Tagger, SullyGnome/TwitchMetrics, Gospel Stats, and AI tools to sharpen strategy and performance
Turn campaign results into clear takeaways, not just reports
Ensure compliance across FTC, platform, and contractual requirements
Client Leadership

Serve as a senior strategic partner, guiding clients on channel mix, KPIs, and performance expectations
Lead performance-driven campaigns with a strong understanding of CAC, CPI, and conversion
Translate data into stories clients understand and believe in
Stay on top of platform shifts, trends, and creator dynamics and bring that thinking forward into all aspects of Pixly
Growth & New Business

Spot opportunities to grow existing accounts-new channels, new formats, new approaches
Support new business efforts by shaping influencer strategy, contributing to RFPs, and helping with ideas that win
Build relationships across clients, creators, and partners that open the door to what's next
Requirements

What We're Looking For

5+ years in influencer marketing across YouTube, TikTok, Instagram, Twitch, and other platforms
Proven experience leading end-to-end campaigns with a strong performance marketing lens (CAC, CPI, conversion)
Deep understanding of the creator ecosystem (bonus if you know gaming culture)
Experience managing creator partnerships, negotiations, and campaign budgets
Fluency with AI and LLM tools, with a clear point of view on how they can enhance strategy, creator selection, and performance not replace critical thinking
Comfort working with data, identifying patterns, and turning insights into action
Experience contributing to new business pitches and RFPs
Highly organized and able to manage multiple campaigns in a fast-paced environment
Strong communication skills and confidence in presenting to senior clients
Bachelor's degree or equivalent experience