Sr Social Media Community Specialist - WFG

Social Media Manager

Responsible for cultivating and energizing World Financial Group's online communities by showcasing the agent as the product, the entrepreneurial culture as the differentiator, and the motivational spirit of World Financial Group as the story. This role goes beyond traditional corporate social media management by creating authentic, motivational and recognition–driven content celebrating agents, fostering belonging, and driving agent recruitment and retention.
Responsibilities
Build, manage, and grow World Financial Group's social media communities with an emphasis on agent engagement, culture, and recognition.
Create engaging content and imagery and schedule that celebrates agent achievements, drives motivation, and amplifies World Financial Group's entrepreneurial spirit. Create compelling content cross platforms (i.e. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership.
Ensure review and approval of content are obtained and meet brand, tone, and compliance standards.
Schedule and post content ensure tagging and quality assurance of posted social media content.
Monitor, moderate and respond to community conversations to foster inclusivity, motivation, and brand-aligned engagement.
Partner with World Financial Group Marketing, Field Enablement, Reputation Management and Corporate Affairs teams to align community initiatives with agent recruitment, retention, and reputation objectives. Ensure messaging consistency and where needed alignment with corporate branding.
Track engagement, sentiment, and community growth metrics to report on health and impact of agent-focused social media.
Develop playbooks, toolkits and guidelines to empower agents to use social media compliantly and effectively.
Support online activations for events, recognition campaigns, and recruiting pushes.
Manage relationships with field leaders and agent influencers to amplify authentic voices.
Collaborate with multicultural marketing to ensure content reflects World Financial Group's diverse representation and inclusivity in community storytelling.
Contribute to social listening and sentiment tracking, escalating risks and opportunities proactively.
Keep current on new technologies and emerging trends/opportunities.
Qualifications
Bachelor's degree in marketing or related field, or equivalent experience
Two years of social media marketing, marketing or related experience
Experience managing campaigns or marketing projects
Excellent written/oral communication and relationship building skills
Ability to deliver/articulate information to various stakeholders/audiences
Analytical and problem-solving skills
Organizational, project management, and scheduling skills to work on multiple projects under tight deadlines
Ability to work independently and as part of a team
Proficiency using MS Office
Preferred Qualifications
Proficient in core content production systems and requirements
Knowledge of the financial services/insurance industry
Working Conditions
Travel: moderate 10-25%
This is a hybrid position requiring three days (Tuesday-Thursday) in office per week in one of our hub locations (Philadelphia or Denver).
Relocation assistance will not be provided for this position
Compensation
The salary for this position generally ranges between $82,000 - 98,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
Additionally, this position is typically eligible for an Annual Bonus of 10% based on the Company Bonus Plan/Individual Performance and is at the Company's discretion.
Disclaimer:
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Official offers are sent via DocuSign following a verbal offer—not through text or email.