Director, Retail Media

We are seeking a highly motivated and experienced Director of Retail Media for a top apparel company in NYC!
$75-80/hour
Responsibilities:

Strategy & Planning Establish the company's first in-house retail media discipline.
Own end-to-end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com.
Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters:
Use benchmarks and relevant available data
Build full-funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory
Collaborate with cross-functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows
Track advertising pacing and optimize efforts towards key KPIs:
ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC
Share of Paid vs. Organic
Repeat purchase, LTV
Track and manage budgets allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics.
Campaign Execution & Optimization Build, launch and optimize full funnel paid campaigns across Amazon Ads, Walmart Connect and other retail media networks. Collaborate with agencies and other partners on DSP/off channel efforts when needed.
Write creative briefs for assets ensuring creative aligns with retailer ad specifications and brand guidelines. (note, in house creative team produces assets)
Build and manage ad placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns.Oversee pay-per-click (PPC) campaigns and other on-site display media.Support strategy development including campaign structures, keyword research, audience targeting, bid strategies, and creative placement.
Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned.
Conduct A/B tests on audience segments, bidding models, ad copy, images, and landing pages/PLPs/PDPs.
Identify opportunities for automation, rules-based optimization, or AI-powered bidding tactics.
Optimize campaigns ongoing-daily and weekly.
Reporting, Analysis & Insights Track performance across platforms, produce regular reports, and present actionable insights to cross-functional leadership.Pull and analyze weekly, monthly and ad hoc performance reports to identify trends and opportunities.
Translate complex data into clear, actionable strategies that support sales targets and profitability goals.
Recommend, onboard and manage any needed insights tools/software to develop a strong in-house retail media capability. Leverage internal and external analytics platforms to provide insights for decision making.
Cross-functional Collaboration Partner closely with eCommerce operations, digital merchandising, inventory forecasting & planning, and account teams to ensure campaign alignment with PDP updates, inventory levels, and retail events.
Coordinate with creative teams on asset needs, new ad formats, and retailer-specific guidelines.
Maintain strong working relationships with Amazon, Walmart, and other retailer media contacts to stay ahead of new ad products, betas, and best practices.
Platform Expertise Use platform tools such as Amazon Ads Console & DSP, Amazon Seller Central, Walmart Connect, Walmart Scintilla, and others.

Required Qualifications: 10+ years of experience in paid media, performance marketing, or retailer.com advertising.
Direct experience with at least one of the following retail media networks required--Amazon Ads or Walmart Connect.
Must have experience in SKU-intensive ecommerce category. Must have some retail media and/or performance marketing experience in apparel.
Strong proficiency in Excel/Sheets (pivot tables, formulas, lookups).
Experience with analytics or visualization tools (Tableau, Power BI, Looker).
Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout, Stackline, or similar.
Strong quantitative and problem-solving skills with the ability to interpret and summarize complex data.
Excellent communication skills and ability to present insights to both technical and non?technical audiences.
Highly organized with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment.
If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn .

Opportunity Awaits.
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