Integrated Marketing Manager, Cortex XDR

Job Title

Duties: Manage our integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social and global field marketing teams. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive qualified pipeline. Ensure timely deployment of initiatives and project success by managing calendars and processes. Measure, analyze, report, and optimize performance of demand gen programs in partnership with the Cortex data operations lead. Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the clientR teams on targeted campaigns and effective follow-up. Collaborate with members of the content marketing, product marketing, enablement, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal. Provide clientRs with scripting and training on key campaign initiatives; drive program execution with clientRs. Manage the account targeting and marketing strategy within the Palo Alto Networks install-base.