Marketing Coordinator

Company Description
Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
Job Description

This role is based in our Fort Lauderdale office.
The Marketing Coordinator is a highly motivated, detail-oriented, and creative marketer who helps execute integrated campaigns that drive awareness, attendance, exhibitor engagement, and revenue.
Reporting totheMarketing Manager, as the Marketing Coordinator, you will be responsible forattendeeand exhibitor marketing campaign execution in support ofSouth Florida Ventures.You play a key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness, increase attendance and engagement of retailers, and drive revenue for our portfolioof shows while helping our customers (retailers and brands) grow their own businesses.
This role thrives in a fast-paced events environment where priorities shift daily,from building and deploying Eloqua campaigns, to coordinating creative asset delivery, to managing vendors, web updates, and onsite communications.
Role Accountability and Duties:
Assistwith planning, pacing,executingand reporting all marketing campaigns, both online and offline
On-going management ofmarketing campaigns, includingdelivery of tactics likeemail blasts, direct mail, webcontentand other tacticsaligned with established marketing plans and objectives
Audience segmentation/lists, suppression logic, and targeting. Email builds, QA, deployment, and post-send performance review. Canvases and campaignflows creationon Eloqua (as applicable).
Support marketing team in ensuring that campaigns, projects, and initiatives are on schedule and on budget
Supportcontent creation and copy managementfor: email campaigns, landing pages, website content, and forms. Createconversion-oriented messaging updates (headlines, CTAs, value props)
Work withmarketing managers,creativeteam,and brandteams on development and delivery ofneededmarketing materials; owndelivery withincalendar deadlines
Support the execution of multidimensional brand sponsorship marketing campaigns
Managemedia partnersfor show and campaign promotion. Coordinate promotional deliverables, deadlines, assets, and tracking links, andensure partner placements align tobrand identity,messagingand timelines.
Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives
Update marketing copy, contentonbrand AEM websitesand other owned channels as needed and as directed by marketing leads, content team; work withbrandmanagersandcreative team to ensure updates are reflective of the brand look, feel, and voice
Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels; work with cross functional teams (digital, copywriting/communications) tooptimizemarketing copy for conversion
Create emails and briefing documents for call center and retail relations campaigns
SupportPR and brand expansion effortsthrough content development and outreach coordination (in collaboration with comms/brand leads)
Manageadvocacy and Ingo campaigns, coordinating content, timing, and channel execution
Reporting and analysis: Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation
Provide budgetary support including billing,raisepurchase orders (POs),coding of invoices,reconciliationand tracking
Provide onsite support during shows and events
Provide support to Sr Marketing Manager and marketing team on additional/other initiatives and projects as needed
Qualifications

2+ years proven work experience within the marketing space
Bachelor's degree in Marketingor related field
Anentrepreneurial spirit and desire to take projects and run with them
Strong written and verbal communication skills
Proven experience executing multi-channel campaigns (email + web + content + offline/partner channels)
Strong copywriting and editing skills with an eye for clarity, conversion, and brand voice
Demonstrated ability to manage multiple projects simultaneously in a deadline-driven environment
Goal-oriented, self-motivated and adapts to changing situations and requirements
B2Bexperience and understanding of industry a plus
Experience creating and executing marketing campaignsutilizingoffline, online,contentand social media marketing strategies
Abilityto analyzeand interpretdata andcreatereportsused to provideinsight tokey stakeholders
Eloquaexpertise: campaign builds, segmentation, deployment, and performance reporting
AEM managementincluding updates to web pages andESA frames management
Project managementproficiencywithJiraorMonday.com,leveragingan agile approach to planning, sprinting, and delivery
Comfortable working with tracking links/UTMs, basic QA, and cross-channel campaign coordination
Proficiencyin web content management platform, MS Office including Word, Excel, and PowerPoint is required.Experience using Salesforce.
Adobe Analytics knowledge is a plus.
Fluency in Spanish is desired. Fluency in Portuguese is a plus.
Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community:

a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:

take up to four days per year to volunteer, with charity match funding available too
Career opportunity:

the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out:

15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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