What’s Unique About You
Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
Job Summary
The Senior Director, Media and Measurement is responsible to lead the Papa John’s advertising media strategy by building consumer‑focused advertising strategies to drive brand growth and ROAS improvement. This is accomplished by developing paid media strategies that are based on consumer behaviors that come to life across all paid media. In addition, the Senior Director oversees Papa Johns Market Mix Modeling + Multi‑Touch Attribution efforts, measuring the impact of both owned and paid touchpoints. The role is responsible for tracking, analyzing, and making recommendations based on competitive activity. This role manages relationships with external media agencies and measurement partners. It also works cross‑functionally with the field/corporate Regional Marketing team to ensure the media strategy is being executed effectively at the local level.
Duties and Responsibilities (other duties as assigned)
- Leads the development of the national media strategy to support Papa John’s brand and promotional strategies
- Has a proven track record in managing Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and reporting automation/visualization partners. Can explain measurement data to a broad range of stakeholders in a digestible way
- Has experience managing people. Will hire and manage a team of people to effectively scale their strategies
- Tracks national media spending, identifies and resolves discrepancies from budgets with the national media buying agency; records and manages media invoices; regularly communicates budget status and issues
- Manages national and local agency partnerships as part of the national media plan to achieve industry‑leading campaigns; ensures compliance, support, and performance of national media activities
- Tracks media activity; prepares regular summary reports; coordinates communications with media vendors; coordinates and participates in meetings; reviews proposals and provides POVs
- Communicates the national and local media plan to the field (Regional Marketing Directors and Local Co‑op Agencies), including marketing assets, creative rotation, national media calendar, national media plan, monthly TV buy summaries
- Manages and communicates competitive reporting from national agency
- Sends and manages assets for sponsorships and added value; coordinates approval with SVP, Brand and Papa John’s Legal Dept.
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
Legal and Equal Opportunity
Papa John's is a Federal Contract employer who participates in E‑Verify to confirm employment eligibility for each new team member. Papa John’s is an affirmative action and equal opportunity employer.
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