Digital Marketing Manager

Digital Marketing Manager

Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape. Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you'll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals. We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need. Discover what your 25,000 future colleagues already know: Why Syneos Health• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.• We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone's life. • We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.
Job Responsibilities

Lead the strategy, planning, and oversight of digital patient recruitment programs for clinical trials across therapeutic areas.
Own the end-to-end digital recruitment strategy, from feasibility and audience identification through awareness, pre-screening, referral, and enrollment support.
Translate study protocols, inclusion/exclusion criteria, and recruitment goals into integrated digital recruitment strategies across paid, owned, and social channels.
Partner with clinical, medical, and regulatory stakeholders to ensure recruitment approaches are ethically sound, compliant, and patient-centric.
Serve as a senior strategic advisor to sponsors, CROs, and internal teams on clinical trial recruitment challenges and opportunities.
Lead client discussions on recruitment planning, optimization, performance risks, and mitigation strategies, grounded in data and real-world recruitment dynamics.
Develop and present strategic POVs, roadmaps, and recommendations tied to enrollment targets, timelines, and study milestones.
Provide strategic oversight across digital recruitment channels, including paid media collaboration, social media, trial websites and landing experiences, SEO, influencer/patient advocacy partnerships, and emerging platforms.
Ensure channel strategies are aligned to patient behavior, health information-seeking patterns, and study-specific barriers to participation.
Guide teams in designing testing and optimization frameworks to improve recruitment efficiency and participant quality.
Define and oversee recruitment performance frameworks, including KPIs such as cost per referral, screen rates, enrollment conversion, and diversity representation.
Partner with analytics teams to interpret performance data and translate insights into actionable optimization recommendations.
Use quantitative and qualitative insights to continuously improve patient engagement and enrollment outcomes.
Act as the strategic hub across Account, Creative, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
Get to know Syneos Health
Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.
No matter what your role is, you'll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.