Marketing Manager

We are looking for a Marketing Manager who'll lead and supervise digital campaigns, advertising, creative projects, and new go-to-market strategy. The Marketing Manager's responsibilities include

developing plans to help establish our brand,

allocating resources to different projects, and

setting short-term and long-term department goals.

EDUCATION AND EXPERIENCE

Bachelor's Degree in Marketing, Business, or related field

5+ years of relevant marketing experience

3+ years of successful and progressive management experience

Experience in content creation, SOE, Email, and PPC

Experience and knowledge in segmentation, data enhancement, attribution, optimization,

and B2B demand generation best practices

Proficient in Google Analytics

Proficient in Microsoft Suite

ESSENTIAL DUTIES & RESPONSIBILITIES

Lead development and implementation of marketing, advertising, and sales initiatives across all Savory brands

Create and adhere to monthly, quarterly, and annual budgets for the marketing department

Train and manage part of the marketing team

Assist in set, monitor, and report on team goals

Design branding, positioning, and pricing strategies for all Savory brands

Ensure Savory brand messages are solid and consistent across all channels and marketing efforts (events, email campaigns, web pages, and promotional material)

Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Analyze consumer behavior and determine target customers

Identify opportunities to reach new market segments and expand market share.

Stay current on market trends and new research and implement accordingly.

Coordinate sales and marketing efforts to boost brand awareness

Present ideas and final deliverables to senior leaders and communicate on marketing programs and strategies

Assist with other duties as assigned by upper management

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