Overview
The Senior Vice President, Media Analytics and Insights is responsible for the application of data‑driven insights into the Publicis Media planning, investment, and measurement process. The role requires the candidate to design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team, functioning as expert technical points of escalation, analytical problem solvers, and technical translators to internal account teams and clients, providing ongoing strategic account direction and vision for technology, process, and digital reporting/insights.
Responsibilities
- Leverage consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results.
- Deliver best‑in‑class media attribution roadmaps, including measuring video and digital multi‑touch attribution.
- Manage client data ingestion for advanced attribution and modeling.
- Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day‑to‑day client business.
- Develop relationships with client business directors and brand teams to ensure that client and overall data proposition is relevant and aligns with strategy direction.
- Drive a culture of ‘always on’ data‑driven decision making that institutionalizes consumer‑driven analytics in media/marketing investment planning.
- Grow product delivery and agency revenue organically by cross‑selling and up‑selling value‑add analytical products across client divisions, markets, and categories.
- Scope and direct advanced analytics projects to ensure that deliverables answer valuable client and media team questions, and that timelines and scope are adhered to.
Qualifications
- 15+ years’ experience in media analytics at an agency, on the client side, or a combination of both.
- Strong understanding and experience with media buying, KPI development, and technology practices during campaign planning and execution.
- Experience with media measurement tools (e.g., iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics) is preferred.
- Strong client management and consultative experience, presenting and resolving issues.
- Extensive experience leading and managing marketing technology projects from ideation through installation.
- Strong critical thinking and problem‑solving skills, with demonstrated ability to mine data for relevant and actionable insights.
- Advanced written and verbal communication skills, translating complex concepts to non‑technical audiences.
- Demonstrated experience with programmatic audience buying concepts and execution.
- Strong mathematical and analytical skills.
- Advanced MS Office skills (Word, Excel, PowerPoint).
- Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) and database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS SQL Server).
- Experience with enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama.
- Very good understanding of traditional and digital media data.
- Excellent project, organizational, and presentation skills.
Additional Information
Publicis Groupe’s motto, “Viva La Différence,” means we are better together, honoring and celebrating all identities across all facets of intersectionality and fostering belonging and equitable experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support diverse talent, including medical, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $180,215–$299,637 annually. The company reserves the right to modify this pay range. Temporary roles may qualify for certain benefits after meeting eligibility criteria. Regular roles receive the full benefits package.
All your information will be kept confidential according to EEO guidelines.
If you require accommodation or assistance with the application or onboarding process, please contact
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