PR & Communications Coordinator

The PR & Communications Coordinator will support consumer and corporate communications across the 1-800-Flowers.com enterprise, with a focus on 1-800-Flowers.com, Harry & David, and Personalization Mall. This role is integral to a lean, fast‑moving communications team and requires someone who is equally comfortable pitching a lifestyle editor, managing influencer seeding, and supporting community engagement initiatives that bring our brands to life beyond the inbox.

Responsibilities
Media Relations

Support consumer PR efforts across the 1-800-Flowers.com enterprise, with dedicated focus on both the 1-800-Flowers.com and Harry & David brand voices and audiences

Cultivate and maintain strong relationships with media contacts and influencers, including editors, journalists, producers, Substack writers, YouTubers, and food/lifestyle content creators

Proactively pitch stories, news briefs, and culturally relevant content to secure media coverage across consumer, food, gifting, and lifestyle verticals

Identify cultural moments and trending ideas for timely pitches across both brands — including food, harvest, and artisan gifting narratives aligned to Harry & David's positioning

Create, maintain, and update media lists using Muck Rack

Support team LinkedIn presence as needed

Press & Content Creation

Lead on building and maintaining media press sites/look books for key holidays and everyday gifting across brands (Squarespace platform; creative team support provided): 1800flowerslookbook.com

Develop Harry & David‑specific press assets, seasonal lookbooks, and product storytelling materials that reflect the brand's premium, Pacific Northwest heritage

Collaborate with internal teams to gather information, data insights, and visual assets for content creation

Craft pitches, press releases, and LinkedIn posts for consumer and corporate announcements across all brands

Build and optimize press lookbooks for Pinterest, supporting trend narratives including Flower of the Year and Harry & David seasonal gifting stories

Draft and post news briefs and press releases to PR Newswire; maintain updates to corporate news site

Community Engagement

Support community engagement programming that extends brand presence into local and national communities — including partnerships with nonprofit organizations, cause‑related campaigns, and community gifting initiatives

Help identify and support opportunities for both 1-800-Flowers.com and Harry & David to show up authentically in community contexts (local events, food bank partnerships, culinary community programs, etc.)

Assist in developing and tracking community engagement initiatives, including coordination with internal stakeholders and external partners

Support execution of brand activations, local market events, and community‑facing moments that align with enterprise values and brand positioning

Help document and report on community programs for internal recaps and potential earned media coverage

Reporting & Analysis

Use Muck Rack, Cision, Google, and AI platforms (ChatGPT, Claude, Gamma) to monitor media coverage and conduct daily news sweeps

Prepare weekly media reports assessing the effectiveness of PR efforts across brands

Prepare regular coverage reports — including slides/presentations and recap emails — for key holidays and campaigns to evaluate impact of PR activities

Media Sample Ordering & Sample Closet

Place orders for media product samples across brands (including Harry & David food, gift, and specialty items), ensuring accuracy and timeliness

Track orders to ensure on‑time delivery as promised

Respond promptly to sample requests and inquiries

Build and maintain a media sample closet in the Jericho office; a New York City location is ideal for media access

Spearhead and organize a product seeding program and database of top‑tier media contacts and influencers for key holidays — Valentine’s Day, Mother’s Day, Holiday, and harvest/fall gifting (a key moment for Harry & David)

Occasionally be on‑site at the Long Island City facility to oversee floral arrangement design and seeding deliveries

Meet, deliver, and style product for national shows and top markets (New York) as needed

Additional Support

Set up new vendors; submit and process invoices

Manage team media subscriptions

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