Marketing Coordinator - Social Media

SUMMARY:

The Marketing Coordinator will support both the Sales and Marketing Departments. In this role, the coordinator will be responsible for supporting department activities that support organizational growth and branding.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.
Support the department through the development and implementation of marketing campaigns and projects
Work cross functionally with various teams to identify and collect the resources required for each assigned project
Establish professional relationships with outside production vendors and agencies to assist in coordination of marketing activities
Support Sales and Marketing leadership to manage deadlines, project budgets and prepare reports for each campaign
Participate in website review and updates as needed
Regular and consistent attendance
Develop and curate engaging content for social media platforms (LinkedIn, X (Twitter), Instagram and Facebook
Schedule a minimum of two posts per week on social media platforms
Assist in the creation and editing of written, video, and photo content.
Maintain unified brand voice across different social media channels.
Monitor social media channels for industry trends.
Interact with users and respond to social media messages, inquiries, and comments.
Understand all publishable content must abide by Centers for Medicare & Medicaid Services (CMS) rules and regulations
All other duties assigned as needed
OTHER SKILLS and ABILITIES:

Understanding of senior healthcare is a plus
Understanding of social media trends is a plus
Basic knowledge of Canva and Photoshop is a plus
Knowledge of video editing software is a plus (FinalCut, Adobe Premiere)
Knowledge of social media management tools are a plus (Hootsuite, Monday)
Able to speak a second language is desired (Vietnamese/Korean/Chinese/Spanish)
BENEFITS:

• 401(k)

• Dental Insurance

• Health Insurance

• Life Insurance

• Vision Insurance

• Paid Time Off

• Free catered lunches

Requirements

EDUCATION and/or EXPERIENCE :

High School diploma required
Bachelor's degree in Marketing, Communications or other related field
Strong organizational skills required
Able to build and foster strong working relationships with both internal and external stakeholders
Excellent communication skills both oral and written
Detailed understanding of technology including website optimization, desktop computer and telephone system
Able to meet deadlines in a fast paced environment
Travel is required for event planning, event pre-meetings and event attendance
Must be able to present professionally

Salary Description

$25 - $27