Digital Marketing Specialist

Digital Marketing Specialist
Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands‑on and strategicfocused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.

Duties:

Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI

Develop and execute SEO strategies to improve keyword rankings and organic visibility

Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results

Support website updates, content creation, and overall digital presence (WordPress)

Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue

Track, analyze, and report on performance own the numbers

Requirements:

5+ years of SEM and SEO experience in a B2B environment

Experience marketing high-value, solution-based products or technical services

Hands‑on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar)

Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.)

Proven track record of driving measurable results

Key Metrics for Measurability:

CPC, CPL, CPA

Keyword rankings (Top 10 %)

MQLs, SQLs, and pipeline growth

Marketing-driven revenue

Technical skills needed:

WordPress or similar CMS

Marketing analytics and reporting tools

CRM systems

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