Social Media Manager

Columbus Hospitality Group

(CHG) is the award-winning team behind some of Boston’s most celebrated hospitality destinations, including Mistral, Sorellina, Ostra, Mooo Beacon Hill, Seaport & Burlington,

Gary’s Pizza , the

Inn at St. Botolph , and

XV Beacon Hotel .

We are seeking a creative, strategic, and highly organized

Social Media Manager

to elevate and unify the digital presence of our brands. This role is ideal for someone who thrives in a fast paced hospitality environment, has a refined visual eye, and understands how to translate in restaurant excellence into compelling digital storytelling.

This position reports to the Director of Sales & Marketing, COO, and Marketing Manager.

Position Overview
The Social Media Manager will develop and execute platform-specific strategies across all CHG brands. This individual will lead content creation, photography, short-form video production, community engagement, and performance tracking to ensure our digital presence reflects the sophistication and energy of our restaurants and hotels.

We are looking for a self-starter with strong aesthetic judgment, technical production skills, and the ability to balance creativity with analytics.

Key Responsibilities
Strategy & Brand Voice

Develop and implement comprehensive social media strategies for each CHG property

Maintain consistent brand voice and visual standards across all platforms

Align social campaigns with restaurant promotions, seasonal programming, events, and PR initiatives

Content Creation & Production

Photograph nightly specials, seasonal menu launches, events, and behind-the-scenes moments

Collaborate with chefs and General Managers to build and maintain a robust photo and video library

Produce and edit high-quality content for Instagram, Facebook, Threads, TikTok, and LinkedIn

Create weekly content calendars and schedule posts using Sprout Social

Design graphics and promotional assets using Canva and Adobe Creative Suite

Maintain executive team headshots and brand image archives

Video & Digital Storytelling

Create short-form video content (Reels, TikTok, Stories)

Capture dynamic restaurant footage, including food, interiors, team features, and guest experiences

Edit video content for social media and digital advertising

Community Engagement & Reputation

Manage daily engagement, including responding to messages and comments

Monitor brand mentions and assist with reputation management

Update restaurant hours and digital listings as needed

Analytics & Reporting

Track engagement metrics and campaign performance

Analyze social media and paid advertising results

Provide monthly performance reports with actionable recommendations Administrative & Team Support

Provide marketing and administrative support to the Director of Sales & Marketing, Marketing Manager, and COO

Assist with special projects, campaigns, and promotional initiatives as needed

Qualifications

2–4+ years of professional social media management experience

Experience in restaurant or hospitality, strongly preferred

Proficiency in: Sprout Social Canva Adobe Creative Suite (Photoshop, Lightroom, Acrobat) DSLR cameras and professional photography equipment Video production and editing tools

Strong visual composition and food photography skills

Excellent written communication and copywriting ability

Strong interpersonal and collaborative skills

Highly organized with exceptional attention to detail

Flexible schedule; some evenings and weekends required

What We’re Looking For

A creative thinker who understands luxury and hospitality branding

A strategic marketer who can translate engagement into measurable growth

A proactive team player who can work independently and collaboratively

Someone who thrives in a dynamic, high-paced environment

Why Join CHG?
Columbus Hospitality Group is committed to cultivating a positive, growth-oriented work environment. We value dedication, creativity, and excellence, and we provide opportunities for long-term career development within our organization.

If you are passionate about hospitality, storytelling, and brand building and want to represent some of Boston’s iconic restaurants, we would love to hear from you.

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