Associate Brand Manager, Consumables & Accessories

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:
This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:
At Electrolux Group, our work goes beyond products‑it’s about improving everyday life for millions of people. We believe sustainable thinking, consumer empathy, and bold ideas drive meaningful innovation in the home.

The Associate Brand Manager, Consumables & Accessories plays a key role in shaping and executing brand and product marketing initiatives that drive growth and brand desirability across the Frigidaire and Electrolux portfolios. This role partners crossfunctionally to bring products to market with compelling consumer‑led messaging, strong commercial readiness, and consistent brand execution across touchpoints. The ideal candidate combines analytical rigor with creative brand thinking and thrives in a fastpaced, collaborative environment.

Key Responsibilities:

Support brand strategy development through consumer insights, competitive analysis, and crossfunctional collaboration.

Lead daytoday brand and product marketing activities, ensuring consistent messaging, claims, and packaging across all touchpoints.

Manage marketing deliverables and timelines for product launches in partnership with Brand Equity, Creative, Insights, Legal, and Product Line teams.

Contribute to integrated marketing campaigns by developing briefs, coordinating assets, and tracking performance.

Analyze brand, customer, and sales performance to inform decisions and optimize marketing execution.

Partner with Consumer Insights to define learning objectives, validate concepts, and translate insights into action.

Collaborate with agencies (creative, media, PR) to ensure highquality, onbrand execution.

Work closely with Sales, Finance, Operations, and Product Line teams to ensure brand alignment and commercial readiness.

Minimum Qualifications

Bachelor's degree

3+ years of relevant professional experience in brand management, product marketing, or consumer marketing

Strong foundation in marketing fundamentals, brand positioning, and consumer behavior.

Proven experience managing multiple projects and timelines in a fastpaced environment.

Demonstrated ability to analyze data and translate insights into actionable recommendations.

Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.

Benefits highlights:

Discounts on our award-winning Electrolux products and services

Family-friendly benefits

Insurance policy plan

Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through

hrsnorthamerica@electrolux.com . The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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