Content Marketing Specialist

We're looking for a creative, systems-minded Content Marketing Specialist who is excited to own our editorial engine end to end, turning content into a compounding, measurable growth channel. This role is perfect for someone who loves creating content that resonates with real people, thinks in systems and community, and knows how to connect a great story to a search result. You'll come in at an exciting moment: content is becoming our larger growth lever, and we need someone to own it. That means building, managing, and developing content across formats (blog, social, video, email) and ensuring every piece ladders up to a clear brand story, with a strategic focus on supporting SEO, GEO, and AEO. You'll shape how we produce, publish, distribute, and scale by partnering with Sales, Performance Marketing, and Design. If you want to join at the exact moment content shifts from "nice to have" to "growth engine," you'll feel right at home here.

What You'll Do

Own content strategy and the calendar, running the full calendar across the website, email, social, paid ads, and community channels. Every piece should ladder up to business goals and brand positioning, and you decide what gets made, when it ships, and how we measure its success.

Create across formats: case studies, explainer videos, how-to guides, video scripts, social posts, newsletters, and long‑form thought leadership about home‑service Pros and the challenges they navigate daily.

Execute on SEO, GEO, and AEO. Work with agency support to grow our SEO, GEO, and AEO efforts, building a blueprint that defines our organic content end to end and partnering on execution to deliver consistent, high‑quality output. The goal is to produce three times the output an external partner could generate.

Build community. Create an intentional community through online forums, newsletters, events, and customer storytelling, turning satisfied users into vocal advocates.

Stand up thought leadership from scratch. Position founders and experts as trusted voices in the home services and AI space through contributed articles, podcast appearances, LinkedIn content, and speaking opportunities.

Partner cross‑functionally on sales enablement. Align content with paid acquisition efforts and produce materials that help close deals, such as testimonials, one‑pagers, competitive briefs, and collaborations with influencers.

Build repeatable systems. Create the processes for content production, review, and distribution so we can move fast without sacrificing quality.

Own the content that attracts talent. Partner with the People team to build a content presence that reflects our culture, mission, and caliber, creating LinkedIn content, behind‑the‑scenes storytelling, and company signals that attract top talent.

What We're Looking For

3+ years of content marketing experience, ideally at a startup or growth‑stage company where you built or significantly evolved a content program.

A portfolio that shows range across long‑form, social, video scripts, email, and community work, demonstrating voice adaptation while maintaining a consistent point of view.

Strong writing chops and editorial instincts, able to adapt tone for different audiences and turn vague ideas into finished pieces without needing constant input.

Familiarity with SEO fundamentals and willingness to dive deeper into GEO and AEO.

A distribution mindset that considers how content is discovered as much as how it is produced.

Comfort with AI in your workflow, curious about tools that accelerate research, drafting, repurposing, and distribution.

Experience working cross‑functionally with Sales, Product Marketing, agencies, and influencers.

Ability to direct and manage creative contractors, providing clear direction, holding timelines, and delivering results without micromanaging.

A strong visual eye to work within brand guidelines and spot quality issues.

Who You Are

You write because you want to, not just because you have to.

You're a builder who enjoys creating systems, calendars, and workflows that bring order to chaos.

You own outcomes, not just deliverables, holding a strong point of view while incorporating feedback without ego.

You're curious about the people you write for—especially roofers, landscapers, painters, and cleaners—and would reach out to a Pro to understand their day before writing a word about them.

You've built or contributed to a brand community through online groups, newsletters, ambassador programs, or events.

You thrive in speed and ambiguity, excited by the moment the brand is being redefined and the playbook is being written.

You will work from our Williamsburg, Brooklyn office four days a week, with Monday as a mandatory in‑office day.

Hiring Process

Stage 1 – Recruiter Screen: a focused 30‑minute audio conversation to explore your background, discuss fit, and understand your goals.

Stage 2 – Hiring Manager Conversation: a 45‑minute video deep dive on the role and your approach to building for an audience.

Stage 3 – Onsite: a 2‑hour block at our Williamsburg office including a case study presentation to a cross‑functional panel and individual interviews with our Early Talent Recruiter and VP of Sales.

Stage 4 – Cofounder Conversation: a 30‑minute video chat with the Co‑Founder and CEO about the vision and the role’s impact.

What We Offer

Competitive Compensation: 100K‑120K base salary plus equity participation.

Full Benefits: Medical, dental, and vision coverage; a 401(k) plan (non‑matching); company‑paid Wellhub membership for fitness and wellness.

Work‑Life Balance: Unlimited vacation, nine company holidays including election day, and one personal volunteer day a year.

Workspace and Perks: Computer and workspace enhancements; dinner covered via Uber Eats on late nights, plus a stocked kitchen daily.

Category‑Defining Impact: Help define content and community for a product that changes how home‑service Pros run their businesses.

Our Values

No Bullsh*t: We create meaningful results for customers and grow our team, focusing on genuine value rather than superficial solutions.

Think Big, Learn Fast: We act quickly on data, embracing risks and using every experiment to fuel growth.

One Team, One Dream: We tackle challenges together, embracing fresh ideas and creativity.

Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect.

Be an Owner: We take responsibility for outcomes, act in the company’s best interest, and treat every dollar as our own.

Boom!: We celebrate achievements together, big or small, and end team meetings with a shared sense of momentum.

About Topline Pro
We're building an AI‑powered Shopify for service businesses, helping roofers, landscapers, painters, and cleaners acquire direct business fast. Our digital storefront products use Gen AI to help pros get discovered, trusted, and booked repeatedly. Co‑founders Nick Ornitz (CEO) and Shannon Kay (COO) lead a team of 120+ professionals and plan to expand in 2026. We serve thousands of local service businesses and were named one of the top 50 Tech Companies building for SMBs in 2023 and 2024. We are YC‑backed, well‑funded, and rapidly growing, positioning us to scale with a strong product‑market fit and momentum. We believe great candidates thrive when the groundwork is laid and the path to massive impact is clear. Topline Pro is committed to building an inclusive workplace, ensuring individuals with disabilities receive reasonable accommodation throughout the application and interview process. We strongly encourage applications from underrepresented candidates and those from nontraditional backgrounds.

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