Business Development Marketer

Client:

Home Care Organization (Non Skilled)
Role:

Home Care Business Development Marketer
Pay Rate:

$60,000 + Commissions
Location:

Ohio, Cleveland/ Akron (Northeast Ohio Territory)
Looking for someone who has previous experience maintaining relationships with the case managers at AAA (Area Agencies on Aging).
Position Overview

The Home Care Marketer will be responsible for driving census growth and expanding referral partnerships within the local healthcare community. This role focuses on building strong relationships with hospitals, physicians, rehabilitation centers, senior living communities, and case managers to increase referrals and brand visibility. The ideal candidate is relationship-driven, results-oriented, and experienced in healthcare outreach.
Key Responsibilities

Develop and execute territory marketing plans to drive patient referrals and admissions
Establish and maintain strategic partnerships with hospitals, discharge planners, physicians, rehabilitation facilities, and senior living communities
Conduct in-person outreach visits, presentations, and networking meetings within the assigned territory
Educate referral sources on services, care programs, and differentiators
Track referral activity, conversion metrics, and market trends
Collaborate closely with clinical and intake teams to ensure seamless transitions and superior onboarding experiences for new patients
Represent the organization at community events and healthcare networking functions
Maintain CRM records and provide regular pipeline and performance reports to leadership
Qualifications

Bachelor's degree in Marketing, Business, Healthcare Administration, or related field (preferred)
1+ years of healthcare marketing, home care marketing, or business development experience
Established relationships within the local healthcare community strongly preferred
Strong understanding of Medicare/Medicaid and home care services
Excellent communication, presentation, and relationship-building skills
Self-motivated with the ability to work independently in a field-based role
Equal Opportunity Employer

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.

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